Category Archives: mobility company

Porsche AG Reorganization 2.0 or The New Strategy 2035

Porsche AG (P911.DE) said today at the company’s annual press conference in Stuttgart that it is shifting into the next gear in the realignment of the company and its product portfolio, which began in 2025 after disastrous financial results.*

“Since I took office, our management team has systematically analyzed the situation and begun a series of initial targeted measures. These include the consistent application of our Value over Volume principle, especially in the difficult market environment of China; and the quality-oriented ramp-up of production of the all-electric Cayenne,” said the new CEO, Dr Michael Leiters. Continue reading

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Acura and Honda to Export U.S. Made Vehicles to Japan

“Since Honda began auto production in America more than four decades ago, we have been dedicated to delivering quality for the world, made in the U.S.A.,” said Jun Jayaraman, senior vice president of the Manufacturing Management Center at Honda Development & Manufacturing of America. “From the onset, Honda has believed in our American manufacturing talent, and we are proud to export quality vehicles built by our associates in Alabama to Honda customers in Japan.

“Building Acura models in America for the past thirty years has been a source of immense pride, and now exporting the American‑built Integra Type S to Japan takes that pride to a new level,” said Jayaraman. Continue reading

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BMW Group Plant Spartanburg Largest U.S. Auto Exporter

“Plant Spartanburg is proud to be the largest automotive exporter by value in the United States, a distinction that underscores our commitment to both the state of South Carolina and the nation’s economic strength,” said Robert Engelhorn, president and CEO of BMW Manufacturing in Spartanburg. “Our exports play a crucial role in supporting a favorable balance of trade, which is essential for sustained economic growth.” Continue reading

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Volvo Cars to Increase EX60 SUV Production to Meet Demand

“That so many customers ordered the EX60 in the first month has surpassed our expectations, and it’s a good ‘problem’ to have,” said Erik Severinson, chief commercial officer at Volvo Cars. “We are very encouraged to see such strong demand for our game-changing electric SUV, and we are now reviewing our production plans for 2026, as we gear up for the start of customer car production next month. Continue reading

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Volvo Cars – 2.5 Million Software Upgrades Are Now Free

“This update is one of the largest over-the-air updates in automotive history, leveraging years of investment in Volvo Cars’ tech stack to improve life with their cars for millions of people,” says Anders Bell, chief engineering and technology officer at Chinese-owned Volvo Cars. “Our new user experience delivers significant updates and improvement in areas most used by drivers, and directly addresses the needs and desires of our customers.” Continue reading

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Annals of Marketing – Goodyear Vault Online Debuts

Goodyear* (NASDAQ: GT) has introduced another way for consumers to “experience the company, its brands and its 128-year legacy.” The so-called “The Vault” is an online marketplace where consumers can explore and purchase historic artifacts, signed memorabilia, limited-edition merchandise and … Continue reading

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GM Canada Walks Together on Coldest Night of the Year

This year, GM Canada raised more than C$80,000 to support local charities, including Start Me Up Niagara, United Way Oxford’s Ingersoll Transition House, and The Refuge Youth Outreach Centre in Oshawa, helping deliver warm meals, housing support, social work services, and emergency assistance to individuals and families facing immediate need during the coldest time of the year.

Because of hundreds of employees and dealers, GM Canada has become a significant supporter of the Coldest Night of the Year, helping raise hundreds of thousands of dollars over the years to fund critical services for individuals facing hardship across the country. Continue reading

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Toyota Debuts Home EV Charging With Treehouse

Toyota Motor North America (TMNA – NYSE:TM) this week announced the use of Treehouse, a software operating system with the stated goal to make home EV charger purchase and installation easy. All 2026 and newer Toyota and Lexus BEVs and … Continue reading

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Stellantis Posts Full Year 2025 Loss of €22.3B

“In the second half of the year we began to see initial, positive signs of progress with the early results of our drive to improve quality, strong execution of the launches of our new product wave and a return to top line growth. In 2026 our focus will be on continuing to close the execution gaps of the past, adding further momentum to our return to profitable growth,” claimed Filosa. [A large portion of the Stellantis Corporate farm appears to be bet on its ability to sell large Ram pickup trucks and some cars with V8 engines – Hemi – and sell more Jeeps in North America where GM and Ford are firmly entrenched. Affordability is an issue as well, so a mid-size Dakota Pickup truck is in the works. – AutoCrat] Continue reading

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Penske Automotive Group Buys Lexus Dealerships in Florida

“We are excited to welcome the teams at Lexus of Orlando and Lexus of Winter Park to the Penske Automotive Group family and are proud to expand our partnership with Lexus in a market with a long-term growth potential. These premier dealerships have built a strong reputation for exceptional customer service and operational excellence. We look forward to continuing that legacy while leveraging the Company’s existing infrastructure in Central Florida,” said Rich Shearing, North American Operations Officer. Continue reading

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Audi Revolut F1 Team and Fanwear Launched

“As a blend of modern lifestyle and sportswear, the fan collection – including the DNA Range, the Elevated Fanwear Range and drivers’ merchandise – targets a broad audience. Designed for everyday wear, not just race weekends, the diverse product portfolio spans T‑shirts, hoodies, jackets, caps, shoes and more,” Audi said in a release.

“The DNA Range forms the foundation of the collection, focusing on essential pieces built around core styles and the team’s primary colors to clearly express the Audi Revolut F1 Team identity. The Elevated Fanwear Range complements this with lifestyle‑driven key pieces that combine comfort, clean design and subtle branding for a modern everyday look.

“In addition, the collection includes exclusive merchandise from the team’s two drivers, Nico Hulkenberg and Gabriel Bortoleto. Several limited‑edition special drops released throughout the season further expand the collection – bold statements that celebrate style, culture and the evolving identity of the Audi Revolut F1 Team,” Audi said. Continue reading

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Toyota bZ Woodland Mid-Size SUV EV Priced at $45,300

“The 2026 bZ Woodland brings a different twist to the existing bZ’s style. It adds rugged black over-fenders to the Toyota hammerhead front end, has nearly 6-inches of additional length, and just under one inch of additional height in the rear. The extra length gives it a bit more space than its bZ sibling, with 74.3 cubic feet of storage with second row seats folded flat, versus the bZ model’s 67.1 cubic feet,” Toyota Motor said. Continue reading

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First Look – 2027 Volkswagen Atlas Prototype

Prior to its spring debut at the New York International Auto Show in April, Volkswagen showcased the capability of the all‑new, second‑generation Atlas.* Camouflaged prototypes were put through their paces on a frozen lake in Québec for what was claimed to be “a true winter test.” Continue reading

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Magna Posts 2025 EBIT of $2,364 Million

“We closed 2025 with a strong fourth quarter, successfully navigating another dynamic year in our industry. Our disciplined execution and commitment to operational excellence enabled us to deliver financial results that were in line with, or exceeded, our February 2025 Outlook across all key metrics. We expanded full-year adjusted EBIT margin by 20 basis points and generated robust Free Cash Flow of $1.9 billion,” said Swamy Kotagiri, Magna CEO. Continue reading

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Penske Automotive Group Posts $1.3 billion in 2025 Earnings

Penske Automotive Group, Inc. (NYSE: PAG)* today announced 2025 Q4 and full-year 2025 results. For Q4 revenue was $7.8 billion compared to $8.1 billion for the same period in 2024. Net income attributable to common stockholders was $186.1 million compared … Continue reading

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