Category Archives: mobility company

Toyota Adds Four New 2023 Hybrid Corolla Models

auto industry commentary,, Ken Zino, Hybrid Corolla, Prius, Toyota New Global Architecture-C platform, Continue reading

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Breathing? Toyota Connected Cabin Awareness Uses 4D Radar

It has the capability to sense micro movements, defined as a heartbeat, motion and respiration of occupants across three full seating rows, the cargo area and footwells. It also classifies all occupants according to size, posture and position – supporting advanced safety applications. Continue reading

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BMW Group to Open Cell Manufacturing Center this Fall

In an area of ~15,000 square-meters, the BMW Group claims it will demonstrate industrial feasibility of future generations of high-performance battery cells. The pilot line will make it possible to analyze and fully understand cell value creation processes. “This will enable future suppliers to produce cells to the BMW Group’s own specifications and thereby further optimize battery cell production with regard to quality, output and costs. The company is currently ruling out the option of establishing its own large-scale battery cell production,” BMW said. Continue reading

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GM CAMI – Becoming Canada’s First Full-Scale EV Plant

By September, the GM team will have prepped the building and installed the new BrightDrop production equipment. CAMI expects to begin returning employees in October for training on the new line. The first BrightDrop Zevo 600 is planned to roll off the line at CAMI in before the end of the year. Continue reading

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GM 2021 Sustainability Report – Equitable Climate Actions

The report comes after a Q1 earnings report that showed financial performance that was down for shareholders – at $1.35 per share, off  $0.68 compared year-over-year. Overall, Q1 net earnings of $ 2,939,000,000 came from $11 billion in revenue, with a Net Income margin of 8.2%, down 1.1 ppts.* GM’s Q1 market share was 9% on sales of 1.4 million units. Market share was down year-over-year due to semiconductor shortages and lack of dealer inventory. GM has an ambitious strategy that it must execute almost flawlessly to retain its position among other leading global automakers. Continue reading

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Stellantis Hackathon – Hardware Enhanced by Software

It’s the latest example of the direction that mobility tech companies, aka automakers, are taking as the industry moves from only “hardware” involving stamping, welding and bolting to software-defined vehicles. Many if not all automakers are racing to  grow from their old blacksmithing ways. Continue reading

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Subaru 2023 Solterra Electric SUV Starts at $46,220

The “late to the EV party” Solterra has new electrification and in-vehicle technology. The Solterra name was created using (marketing babble alert> “the Latin words for ‘Sun and Earth’ to represent Subaru’s commitment to deliver traditional SUV capabilities in an environmentally responsible package.” Continue reading

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Mitsubishi Starts Office-Free Work-From-Home Policy

This appears to be an automaker first, or at least one from a company of some size. With headquarters in Franklin, Tennessee, and corporate operations in California, Georgia, Michigan, New Jersey, Texas, Florida and Virginia, MMNA directly and indirectly employs more than 8,000 people across the United States. Continue reading

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