Category Archives: customer satisfaction

Little Changed – J.D. Power 2025 U.S. Sales Satisfaction Index

The J.D. Power 2025 U.S. Sales Satisfaction Index (SSI) StudySM released today notes that despite the market shifts, overall customer satisfaction with the vehicle purchase experience increased by 1 point this year to 802 (on a 1000-point scale).

“Satisfaction among buyers has been gradually improving over the years, including a modest increase in 2025 despite the added uncertainties that tariffs bring.” said Stewart Stropp, vice president of automotive retail at J.D. Power. “However, even in a challenging market, the fundamentals of satisfaction haven’t changed. Dealers who stay transparent during the deal, take time to educate buyers on their vehicle’s features, and maintain that connection after delivery are the ones poised to boost buyer satisfaction, ultimately leading to better customer retention and business growth.” Continue reading

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Michigan – Tariffs Cause Higher Grocery Prices, More Expensive Housing, Put Jobs at Risk

In response to Governor Gretchen Whitmer’s executive directive to gauge the impact of federal tariffs on Michigan’s economy, several State of Michigan departments submitted reports pointing to higher prices and costly delays that would ultimately impact Michiganders. Today, the U.S. … Continue reading

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Air Bag Deployments – NHTSA Investigating Honda Odysseys

Late last week in spite of the Republican led government shutdown, The Office of Defects Investigation (ODI) at DOT opened an engineering analysis into inadvertent air bag deployments on 2018-2022 model year Honda Odyssey minivans manufactured by American Honda Motor Company. More than 440,000 vehicles are involved. Most government workers are doing their jobs without pay. House Republicans aren’t working of course, but receiving full pay and benefits.*

The Office of Defects Investigation (ODI) has received 18 complaints, and some Early Warning Reporting (EWR) and death & injury reports alleging inadvertent air bag deployment. These inadvertent deployments relate to the side curtain and/or side thorax air bags used in model year 2018-2022 Honda Odyssey models. Continue reading

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UAW Endorses Sherrod Brown for US Senate

The UAW today officially endorsed Sherrod Brown for US Senate. Approximately 100,000 active and retired UAW members live and vote in Ohio. The UAW Ohio CAP (Community Action Program) Council formally voted to endorse Brown and said it will mobilize hundreds of thousands of working-class Ohioans to elect Brown to the US Senate.

“Sherrod is more than an ally of the UAW; he is an honorary union brother,” said UAW Region 2B Director Dave Green. “Ohioans don’t need another representative who leaves us wondering whose side they’ll be on when it matters. We know exactly where Sherrod Brown stands, because he has been in the fight with the UAW and the working-class time and time again. I am proud of our members for committing to elect working-class fighters like Sherrod.” Continue reading

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Volkswagen ID – Money Back in 100 Days

In a marketing move that likely will have international implications, Volkswagen* in the U.K. today announced the so-called ID. Promise. This allows its retail electric car customers between 80 and 100 days after collection to ‘drive and decide.’ The time frame in which people can return vehicles is from the point that they take delivery of their new cars. They just need to inform their retailer, who will then arrange a refund minus a 3% fixed usage charge, as well as the cost to repair any damage or modifications to the cars since they were handed over.**

“Official figures show more than 1.3 million UK motorists have already converted to electric, and time and time again our customers tell us they would never go back to petrol or diesel having made the move,” said Rod McLeod, Director of Volkswagen UK. “But there are many more people who want to go electric but feel unsure. This straightforward initiative gives them the perfect opportunity to ‘drive and decide’ with no strings attached.” Continue reading

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Cadillac 2028 Escalade IQ Debuts High-Speed Computing Core

At its so-called GM Forward media event in New York today, General Motors (NYSE: GM) talked about how manufacturing scale, software expertise, and AI are “converging to transform the car from a mode of transportation into an intelligent assistant.” GM is hardly alone in this quest to use advanced computing power to increase the technical ability and expand the market for branded vehicles.

“One of the most significant steps toward that future is autonomy. GM announced plans to bring eyes-off driving to market in 2028, debuting on the Cadillac Escalade IQ electric SUV. GM has already mapped 600,000 miles of hands-free roads in North America, and customers have driven 700 million miles with Super Cruise without a single reported crash attributed to the system. [footnote 1] Additionally, the technology and validation frameworks from Cruise add more than five million fully driverless miles of experience,” GM said. (Worrying here is GM expensive warranty cost problems discussed during its latest earnings call – AutoCrat) Continue reading

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GM Ends Production of BrightDrop EVs in Canada

General Motors (NYSE: GM) today confirmed the end of production of the BrightDrop electric delivery van built at CAMI Assembly in Ingersoll, Ontario. BrightDrop production will not be moved to another site. GM said “The commercial electric delivery van market … Continue reading

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How China Is Gutting Western Automakers

“Make the world more dependent on China. Make China less dependent on the world.” – Xi Jinping (Politburo, Dual Circulation Strategy, May 2020) If China’s goal is total domination of the global auto industry, the master plan might look something like this:

Scale Up: Build enough capacity to supply more than half of the world’s annual demand for vehicles.
Flood In: Launch a frenzied push of exports into markets worldwide and, with aggressive pricing, take large chunks of market share. Continue reading

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Online Marketing – Aston Martin Reveals New Configurator

Aston Martin with the launch of the most comprehensive update of its online Configurator since it originally debuted four years ago, claims it “is a true gateway to the brand, and the refresh refines and elevates aspects of the user experience to create a truly premium digital presence.” (Marketing Babble alert – AutoCrat>

“Our Configurator is an integral part of the modern Aston Martin customer experience,” said Alex Long, Aston Martin’s Global Marketing Director. “Our digital team has worked closely with Aston Martin’s design studio to shape an experience that is vivid, responsive, and inspirational. It’s essential to us that the quality and richness of Aston Martin’s design, engineering and craftsmanship is faithfully rendered to potential customers.” Continue reading

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Trump Job Approval Flat. Congress Drops

Stagwell (NASDAQ: STGW) today released the results of the September Harvard CAPS / Harris poll, a monthly group effort between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

“Voters’ outlook on the country remains largely the same with strong opposition to the government shutdown,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “They feel the rhetoric of today’s political leaders has grown too polarizing and is fueling political violence, and they want leadership that works to unite the country.” Continue reading

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Penske Automotive Group Increases Dividend Yet Again

“We are pleased to reward shareholders with another increase in the quarterly dividend”, said Penske Automotive Group President Robert H. Kurnick, Jr. “We remain confident in our business and continue to generate strong cash flow, preserve a healthy balance sheet and maintain a disciplined approach to capital allocation.”

Penske Automotive Group’s Third Quarter 2025 Earnings Call is upcoming on 29 October 2025 at 2 pm ET. AutoCrat opines that this is a signal that the earnings will be strong. However, all the usual SEC forward looking statement caveats apply. Continue reading

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UAW Endorses Graham Platner for U.S. Senate in Maine

“Inequality is out of control in our country. Today, the top 1% have more wealth than the bottom 95% of humanity combined. Graham understands this, and at a time when too many politicians take their cues from billionaires and corporate lobbyists, he has chosen to stand with the working class,” said UAW President Shawn Fain.

“As a U.S. military veteran, oyster farmer, and proud lifelong Mainer, Graham Platner is a true fighter for the working class. His campaign is grounded in rebuilding the American dream for working people who can no longer afford a good life. His service and his background give him the leadership needed to fight for policies that put the needs of workers first and demand bold solutions to our economic and political crises,” the UAW said in a news release. Continue reading

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Possible Fires – Hyundai Recalls 2024-2025 Santa Fe SUVs

Hyundai Motor America is recalling ~135,386 model year 2024-2025 Santa Fe SUVs. The B+ positive terminal cover on the starter motor assembly may be improperly installed, which can cause contact with the cooling fan assembly, potentially causing an electrical short, which can increase the risk of an electrical fire. Hyundai Motor Manufacturing Alabama made the vehicles.

The National Highway Traffic Safety administration discovered the potential safety problems when conducted a New Car Assessment Program (“NCAP”) front barrier crash test on a 2024 model year Sante Fe during November of 2024. Continue reading

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Toyota Tacoma Recall for Bad Driveshafts

“The subject vehicles are equipped with front driveshaft assemblies that include a constant-velocity joint (CV joint), which uses a ball cage in a bearing sub-assembly. A specific supplier [GKN Driveline Mexico – AutoCrat] used incorrect material during a specific production period that did not meet the specification for the ball cage. Under normal driving conditions, the ball cage could deform or break,” Toyota said in the mandatory safety defect filing made public by the National Highway Traffic Safety Administration this morning. Continue reading

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Fires – BMW Recall for Starter Motor Overheating

BMW of North America (BMW) is recalling 145,102 model-year 2020 340I, X6, 2020-2025 840I, 2020-2022 740LI, 2019-2020 X7, and X5 vehicles. After repeated attempts, the DENSO Europe supplied starter motor may overheat from an electrical overload. (This is a recall of a previous recall – AutoCrat. Read BMW Recalls More than 100,000 SUVs, Cars for Software Glitch)

“This safety recall involves the engine starter. In certain cases, the engine starter may not start the vehicle properly. These improper starting attempts could result in local overheating of the engine starter,” BMW said in the mandatory safety defect filing made public by the National Highway Traffic Safety Administration this morning. Continue reading

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