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Annals of Marketing – Honda Prologue AI Dream Generator
Honda said today it is celebrating the launch of the all-new 2024 Prologue, its first all-electric SUV, by taking families on an “unforgettable” trip powered by AI. The so-called artificial intelligence “Dream Generator” was developed for Honda in collaboration with Amazon Ads Brand Innovation Lab. It is said to create stories by combining user-provided inputs with AI-generated visuals to produce a custom and shareable animated film. Each member of the family is in the figurative driver’s seat as they build a Prologue adventure, say, through jungle terrain inhabited by dinosaurs, above the roads in a magic cloud world, through a microscopic garden jungle teeming with bugs or to outer space. Continue reading
Posted in connected vehicles, electronics, marketing, milestones, mobility company, new vehicle, shows and events
Tagged animation cels, artificial intelligence, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Disney animation methods, Honda Dream Generator, Honda Marketing, Kate McCagg, Ken Zino, Phil Hruska
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Cummins Settles California Diesel Emissions Case at $46M
The California Air Resources Board (CARB) and California Department of Justice (DOJ) today announced a $46 million settlement with engine manufacturer Cummins Inc. The settlement resolves DOJ and CARB’s claims for violations of California engine emissions control and certification requirements. Cummins made undisclosed changes to ~120,000 engines in California after CARB had certified the engines for sale. In addition, ~2000 Cummins engines had undisclosed auxiliary emission control devices that altered the emissions control system and resulted in emissions that exceeded regulatory limits. This case signals CARB’s improving vehicle testing skills and use of technology to catch and correct air quality violations. Continue reading
Posted in auto news, engineering, environment, fuel economy or emissions, litigation, news analysis, public health, transportation
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, California Air Resources Board, California Attorney General Rob Bonta, California Department of Justice, Death of the diesel, Dr. Steven Cliff, Ken Zino
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Honda and Nissan Sign MoU for EV Technology Sharing
Nissan Motor and Honda Motor said today in Japan that they have signed a memorandum of understanding whereby they will begin a feasibility study of a strategic partnership in the fields of vehicle electrification and intelligence. In what looks like a re-run of the Nissan Renault alliance that pursued economies of scale, the intense capital costs required to develop EVs and autonomous vehicles is making for what would have previously been unlikely hookups.
Honda and Nissan, Japan’s second and third largest automakers, will study sharing automotive software platforms, core components related to EVs, and complementary products. Continue reading
Posted in alternative fuels, auto news, electric vehicles, electronics, engineering, global warming, manufacturing, milestones, mobility company, news analysis, software defined vehicles
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Chinese EV export threat, Ken Zino, Makoto Uchida, Toshihiro Mibe, trade wars
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February Global Light Vehicle Sales at 85M Annual Rate
The Global Light Vehicle (LV) selling rate rose to 85 million units annually in February2024, according to an analysis just released by the respected consultancy GlobalData.* This is an increase from 82 million units/year in January, which is still anemic compared to the second half of 2023. More than 6 million vehicles were sold in February, although year-over year (YoY) it was down -2.8% YoY largely due to a withering in China.
“Many key markets saw moderate selling rate growth in February. In Europe, it was a mixed picture as Western Europe’s selling rate grew while Eastern Europe’s rate slowed. China’s selling rate improved moderately from January, though it remains somewhat weaker than at the end of 2023. In the US, prices continued to ease, and incentives ratcheted up, supporting market expansion,” the Global Light Vehicle Sales Forecasting Team said. Continue reading
EV Grumblings – Auto Execs Waffling on Growth
With hybrid electric vehicle sales soaring, and the badly needed EV charging infrastructure lagging, there is considerable discussion among auto executives and industry pundits about the EV market.*
As always a walk – or in this case an electrified drive – into the unknown provokes considerable speculation and anxiety about where things are headed. Compounding the EV market grumblings are the intensive capital investments involved and the dire state of our climate with the deleterious effects of global warming increasingly laying waste to large areas of the planet. Continue reading
Posted in alternative fuels, auto news, customer satisfaction, economy, electric vehicles, environment, global warming, marketing, news analysis, public health
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, center for automotive research, EV charging availability anxiety, GlobalData, GlobalData Powertrain Forecasts, Ken Zino, Matt Lucki, Snehasis Ganguly
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EV Grumblings – Tire Replacement Rates?
J.D. Power said today that early data from its unpublished 2024 U.S. Original Equipment Tire Customer Satisfaction Study shows that EV tires may fall short of meeting this expectation, with a higher replacement rate in years One and Two of ownership than with internal combustion vehicle tires. (see AutoInformed: J.D. Power – Vehicle Dependability Down Again)
In what could be a stretch of a still to be verified conclusion based on a much needed larger sample size that doesn’t yet exist, Power claimed that “more than a quarter of new vehicle shoppers who are considering an EV cite reliability as a factor in this decision.” Well, duh, they might also prioritize other things such as saving the planet, eschewing fossil fuels, and charging at home. How this sorts out in a changing marketplace remains to be seen. Power did say that the gap in replacement rates appears to be closing. Continue reading
Posted in auto news, awards, blog, customer satisfaction, electric vehicles, global warming, marketing, news, news analysis, people, public health, transportation
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, BFGoodrich, Bridgestone, Continental, Cooper, Dunlop, EV Grumblings, Falken, Firestone, General, Giti, goodyear, hankook, j.d power, J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study, Ken Zino, Kumho, michelin, Nexen, Nitto, Pirelli, Toyo, Vogue, Yokohama
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Chinese Auto Market is Flying High – Exports a Threat
The Chinese auto market soared at the beginning of 2024, according to numbers and an analysis just released by the respected GlobalData* consultancy. Total Light Vehicle (LV) retail sales – wholesales excluding exports – reached 2 million units in January … Continue reading
Toyota Motor North America R&D Leads in Patents
Toyota Motor (NYSE:TM) said today that it has been awarded more patents from the United States Patent and Trademark Office (USPTO) than any other automaker, according to an annual report by the Intellectual Property Owners Association (IPO). Toyota Motor North America Research & Development – head office in Ann Arbor, Michigan – has led the automotive industry for 10th consecutive years. During 2023 there was 3% overall decline in patents granted across all industries in the United States. Toyota ranked seventh among all companies awarded patents in 2023, receiving a total of 2667 patents. Toyota globally spends ~$1 million per hour on Research & Development. Continue reading
Posted in awards, engineering, milestones, mobility company, news analysis
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Intellectual Property Owners Association, Ken Zino, Sandra Phillips Rogers, Toyota Motor North America. Toyota Motor North America Research & Development, United States Patent and Trademark Office
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Taycan Turbo GT Sets Records at Laguna Seca, Nürburgring
Porsche said today that the upcoming Taycan Turbo GT with Weissach package set the fastest electric production car lap at Weathertech Raceway Laguna Seca. The Taycan is scheduled to go on sale this spring as part of the expansion of the premium line of its all-electric sports sedan to include the Taycan Turbo GT and the Turbo GT with an optional Weissach package. The Weissach setup is built for the track and eliminates the rear seats for a higher power-to-weight ratio. At peak power, both models can deliver more than 1100 PS (pferdestarke) or 1084.51 horspower. Continue reading
Posted in electric vehicles, marketing, milestones, new vehicle, news analysis, performance, racing, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, Laguna Seca, nürburgring, Taycan Turbo GT with Weissach package
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Nissan and Infiniti Recalls for Bad Airbags
Nissan North America (Nissan) is recalling model-year 2024 Titan, Frontier, Infiniti QX60, Pathfinder, 2023-2024 Sentra, Versa, Kicks, Infiniti QX50 and 2023 Rogue vehicles because of bad airbags that might not protect the driver, according to the required filling that the National Highway Traffic Safety Administration made public this morning. Quick action by Nissan limited the scope of the potential safety defect. Continue reading
Posted in customer satisfaction, manufacturing, news analysis, quality, recalls, safety
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Daicel airbag recall, Ken Zino, National Highway Traffic Safety Administration, NHTSA 24V154, Nissan and Infiniti airbag recall
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Bidenomics and the State of the Union
Once again President Biden took on the failed economic polices of the party of no hope, aka Republicans, and the former mis-administration disaster that he inherited in his State of the Union address last night. Nowhere is the contrast between good public policy and the republican politics of hate more evident than the ongoing recovery from the pandemic.
During an inspiring campaign speech that lasted more than an hour, Biden addressed – among other things – our economy. “I came to office determined to get us through one of the toughest periods in our nation’s history. And we have. It doesn’t make the news but in thousands of cities and towns the American people are writing the greatest comeback story never told. … America’s comeback is building a future of American possibilities, building an economy from the middle out and the bottom up, not the top down, investing in all Americans to make sure everyone has a fair shot … I inherited an economy that was on the brink,” Biden said. Continue reading
Posted in AutoInformed Editorial, blog, customer satisfaction, economy, environment, financial results, labor issues, manufacturing, news analysis, public health, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Bidenomics, donald trump, Ken Zino, Republican insurrectionists, State of the Union, The Hustings
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Honda Prologue SUV EV Gets $7500 Tax Subsidy
American Honda Motor said today that most all-new 2024 Honda Prologue models, the first all-electric Honda SUV, will qualify for the US $7500 EV tax credit. The federal tax credit applies to the purchase of all 2024 Prologues built after 25 February 2024. All 2024 Prologues will qualify when leased as do other EVs because of a quirk in the tax code. Prologue is arriving at Honda dealerships in the coming weeks, with a 296-mile EPA range rating. Prices before the credit range from ~$42,000 to $52,000. Continue reading
Posted in auto news, connected vehicles, electric vehicles, environment, fuel economy or emissions, global warming, marketing, mobility company, new vehicle, news analysis
Tagged 2024 Honda Prologue EV, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Honda Home Electrification, Ken Zino, Lance Woelfer, lithium ion batteries
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Chinese Junk Watch – EVERCROSS EV5 Hoverboard Fires
The U.S. Consumer Product Safety Commission (CPSC) today is warning consumers to immediately stop using EVERCROSS EV5 hoverboards because they pose a risk of fire to consumers. CPSC has received one report of a fire, resulting in substantial property damage to a residential building in New York City in May 2023.* They were sold online on Amazon.com, eBay.com, Likesporting.com, Lowes.com, Newegg.com, Ridefaboard.com and Walmart.com for between $180 and $300 from July 2021 to the present.
“EVERCROSS has not agreed to recall these hoverboards or offer a remedy to consumers,” CPSC said. In AutoInformed’s view, Chinese products remain a problem both in their design, manufacturing quality control and labor employment practices. Continue reading
Posted in blog, customer satisfaction, electric vehicles, electronics, manufacturing, news analysis, quality, recalls, safety
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, cpsc, Ken Zino, lithium ion battery fires, U.S. Consumer Product Safety Commission
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February Western European Passenger Car Sales Up 8%
The Western European passenger car (PV) selling rate rose month-on-month to 12.8 million units on an annual basis according to an analysis just released by the respected consultancy GlobalData.* (see Ken Zino of AutoInformed.com on European Passenger Car Sales Soft … Continue reading

Tracker Off Road OX EVs Recalled for Battery Fires
Textron Specialized Vehicles is recalling Tracker Off Road OX EV light utility vehicles because the lithium ion battery pack catch on fire. Owners should immediately stop using the Tracker OX EV and contact their authorized Tracker Off Road dealer or service center to schedule a free inspection and repair of the battery module.
Textron advises that until the Tracker Off Road dealer or service center has completed this service, do not charge the recalled vehicle and park the recalled vehicle outdoors at least 15 feet away from any buildings or other vehicles.
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