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AirConsole and Audi claimed progress in the controversial area of in-car entertainment with the launch of AirConsole’s interactive gaming platform today. In Audi models equipped with a passenger display, Audi’s Active Privacy Mode, a so-called digital curtain that blocks the screen from the driver to perhaps prevent distraction, allows the front passenger to enjoy gaming while the vehicle is in motion. Previously limited to parked scenarios, in-car gaming now allows non-driving passengers to play throughout the ride. This electronic doodad now available in the Audi A5, Q5, A6, A6 e-tron, and Q6 e-tron model series equipped with Android-based infotainment systems, in all markets where Audi operates.
“This is a game-changer for in-car entertainment. With Audi, we’re redefining what’s possible inside a vehicle, bringing gaming into motion and making every journey more social and fun,” said Anthony Cliquot, CEO at N-Dream, the makers of AirConsole. “By enabling gameplay on the passenger screen in a way that prioritizes safety, by not distracting the driver, we’re taking a bold yet responsible step toward a future where cars are not just modes of transport, but platforms for shared digital experiences,” Cliquot claimed. Continue reading →
Annals of Marketing – Mercedes-Benz VLE Test Drive
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Mercedes-Benz said today that two prototypes of its new Van Electric Architecture (VLE) drove from Stuttgart through the Alps to Rome with only two 15-minute charging stops under “real‑life “driving conditions. Starting in 2026, Mercedes-Benz will launch its newly developed modular and scalable Van Architecture. This new platform is attempting to successfully straddle luxury-focused Grand Limousines and commercial vans where Mercedes has a longstanding market presence.
“Our future MPVs have once again impressively demonstrated their suitability for everyday use on the long-distance route. With just two short charging stops from Stuttgart to the Alps to Rome – the Mercedes-Benz VLE demonstrates impressive efficiency of the new Van Electric Architecture,” claimed Dr. Andreas Zygan, Head of Development Mercedes-Benz Vans, Mercedes-Benz AG. Continue reading →