The BMW Group today is providing the first opportunity to experience the “close-to-production version of the new BMW iDrive, complete with its so-called centerpiece, BMW Panoramic Vision, at the Consumer Electronics Show in Los Vegas. The software behind it is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The system will be introduced in all new BMW models from the end of 2025. (Read AutoInformed.com on: Software – Automakers Out of Touch with Drivers and Safety)
“High tech meets highly intuitive operation, a quarter of a century of pioneering work and technological leadership in operating concepts has been channeled into the new BMW Panoramic iDrive,” said Frank Weber, Board of Management of BMW AG, responsible for Development. “The foundations are provided by the new BMW Operating System X. With this advance, we are giving one of the world’s best and most comprehensive infotainment systems even greater capability and once again setting the industry benchmark in multi-modal interaction. Starting with the first series-produced Neue Klasse model at the end of this year, the new BMW Panoramic iDrive will form an integral part of all future BMW models.” Continue reading











EV Market Stays as Customer Satisfaction Leader
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The 2024 Car Buyer Journey (CBJ) Study by Cox Automotive* published today shows record highs in new-car buyer satisfaction, driven by advancements in digital tools helping seamlessly integrate online and in-dealership activities. This seamless integration – an omnichannel buying experience in industry jargon – saves time, reduces repetition and ultimately improves satisfaction with the overall car-buying journey. The 2024 CBJ also highlights the growing satisfaction among electric vehicle (EV) buyers, who are once again leading the way in satisfaction during the car-buying process.
“With the launch of the 15th Anniversary edition of the Car Buyer Journey, we are reminded again just how important it is to have an efficient vehicle buying process,” said Isabelle Helms, vice president of Research and Market Intelligence. “Auto dealers who embrace the latest technology and engage in a transparent, easy-to-navigate process have consistently delivered the highest levels of satisfaction. That was true 15 years ago and remains true as ever today.” Continue reading →