Category Archives: marketing

Andretti Global Rules Inaugural Java House Grand Prix

Posted on 16 March 2026 by Ken Zino

“What an absolutely phenomenal day for our #27 JM Bullion Andretti Global Honda. And hats off to Honda really for a 1-2-3-4 today,” Kirkwood said. “Man, did we have some pace. This JM Bullion Honda, Andretti, all these guys right here, they gave me the tools today. It’s because of this race car we won today, because of teamwork….“One-three-four (finish) for Andretti; we’re just so stacked here. I’m so stoked.” Continue reading →

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Porsche AG Reorganization 2.0 or The New Strategy 2035

Posted on 11 March 2026 by Ken Zino

Porsche AG (P911.DE) said today at the company’s annual press conference in Stuttgart that it is shifting into the next gear in the realignment of the company and its product portfolio, which began in 2025 after disastrous financial results.*

“Since I took office, our management team has systematically analyzed the situation and begun a series of initial targeted measures. These include the consistent application of our Value over Volume principle, especially in the difficult market environment of China; and the quality-oriented ramp-up of production of the all-electric Cayenne,” said the new CEO, Dr Michael Leiters. Continue reading →

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Honda Heritage Parts Program Debuts

Posted on 10 March 2026 by Ken Zino

“In this 40th anniversary year of the Acura brand, the launch of Honda Heritage Parts is especially meaningful, giving Acura enthusiasts the support they need to continue enjoying their first-generation Acura NSX,” said Steven Bailey, vice president of Honda and Acura Parts, Service and Technical Division. “At its core, the new Honda Heritage Parts program honors our shared passion for these iconic vehicles and helps ensure they can be enjoyed by future generations.” Continue reading →

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IndyCar – Freedom 250 to Run Past U.S. Capital

Posted on 10 March 2026 by Ken Zino

“This circuit is unlike any other street race we’ve seen,” said two‑time NTT IndyCar Series champion and back‑to‑back Indianapolis 500 winner Josef Newgarden, who toured the circuit on Monday morning. “You’ve got a high‑speed section down Pennsylvania Avenue that will reward commitment and precision, mixed with technical corners around 9th Street that will demand respect. Racing through the heart of American history, with those amazing landmarks lining the course, is going to be incredibly powerful. I can’t wait to be back here to race and celebrate America’s birthday at the Freedom 250 Grand Prix.” Continue reading →

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IndyCar Phoenix – Newgarden Wins Good Ranchers 250

Posted on 9 March 2026 by Ken Zino

“I’m very surprised,” Newgarden said. “In the middle of the race, I don’t know that I was fully believing that we had the capability to win. We just kept working through it, and I’m like, Look, if we get another opportunity, we’re going to be aggressive, we’re going to be on the offense.” Continue reading →

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Acura and Honda to Export U.S. Made Vehicles to Japan

Posted on 5 March 2026 by Ken Zino

“Since Honda began auto production in America more than four decades ago, we have been dedicated to delivering quality for the world, made in the U.S.A.,” said Jun Jayaraman, senior vice president of the Manufacturing Management Center at Honda Development & Manufacturing of America. “From the onset, Honda has believed in our American manufacturing talent, and we are proud to export quality vehicles built by our associates in Alabama to Honda customers in Japan.

“Building Acura models in America for the past thirty years has been a source of immense pride, and now exporting the American‑built Integra Type S to Japan takes that pride to a new level,” said Jayaraman. Continue reading →

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Volvo Cars – 2.5 Million Software Upgrades Are Now Free

Posted on 3 March 2026 by Ken Zino

“This update is one of the largest over-the-air updates in automotive history, leveraging years of investment in Volvo Cars’ tech stack to improve life with their cars for millions of people,” says Anders Bell, chief engineering and technology officer at Chinese-owned Volvo Cars. “Our new user experience delivers significant updates and improvement in areas most used by drivers, and directly addresses the needs and desires of our customers.” Continue reading →

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Annals of Marketing – Goodyear Vault Online Debuts

Posted on 3 March 2026 by Ken Zino

Goodyear* (NASDAQ: GT) has introduced another way for consumers to “experience the company, its brands and its 128-year legacy.” The so-called “The Vault” is an online marketplace where consumers can explore and purchase historic artifacts, signed memorabilia, limited-edition merchandise and … Continue reading →

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Ganassi Racing’s Palou Rules 2026 NTT IndyCar Start

Posted on 2 March 2026 by Ken Zino

Alex Palou opened the 2026 NTT IndyCar Series* season with a dominant victory in the Firestone Grand Prix of St. Petersburg with a 12.49 second lead over the No. 3 DEX Team Penske Chevrolet of NTT P1 Award winner Scott … Continue reading →

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Toyota Debuts Home EV Charging With Treehouse

Posted on 27 February 2026 by Ken Zino

Toyota Motor North America (TMNA – NYSE:TM) this week announced the use of Treehouse, a software operating system with the stated goal to make home EV charger purchase and installation easy. All 2026 and newer Toyota and Lexus BEVs and … Continue reading →

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Stellantis Posts Full Year 2025 Loss of €22.3B

Posted on 26 February 2026 by Ken Zino

“In the second half of the year we began to see initial, positive signs of progress with the early results of our drive to improve quality, strong execution of the launches of our new product wave and a return to top line growth. In 2026 our focus will be on continuing to close the execution gaps of the past, adding further momentum to our return to profitable growth,” claimed Filosa. [A large portion of the Stellantis Corporate farm appears to be bet on its ability to sell large Ram pickup trucks and some cars with V8 engines – Hemi – and sell more Jeeps in North America where GM and Ford are firmly entrenched. Affordability is an issue as well, so a mid-size Dakota Pickup truck is in the works. – AutoCrat] Continue reading →

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Trump Slump Forecast – February 26 New Vehicle Sales Drop

Posted on 25 February 2026 by Ken Zino

“The new-vehicle sales pace shifted to a lower gear in Q4 of last year, and that weakness is expected to continue through this month as well,” said Charlie Chesbrough, senior economist at Cox Automotive. Continue reading →

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Penske Automotive Group Buys Lexus Dealerships in Florida

Posted on 24 February 2026 by Ken Zino

“We are excited to welcome the teams at Lexus of Orlando and Lexus of Winter Park to the Penske Automotive Group family and are proud to expand our partnership with Lexus in a market with a long-term growth potential. These premier dealerships have built a strong reputation for exceptional customer service and operational excellence. We look forward to continuing that legacy while leveraging the Company’s existing infrastructure in Central Florida,” said Rich Shearing, North American Operations Officer. Continue reading →

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February 2026 U.S. Vehicle Sales Forecast is Down Again

Posted on 19 February 2026 by Ken Zino

“The February sales pace shows a modest improvement over January, but will be down from a year ago, with retail sales projected to decline 4.6%. As in January, performance is being shaped by depressed electric vehicle (EV) retail demand. EVs are expected to account for just 6.6% of retail sales, down 1.8 percentage points from a year ago, while elevated transaction prices continue to weigh on volumes through ongoing affordability pressure,” said Thomas King, president of OEM solutions at JD Power. Continue reading →

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Audi Revolut F1 Team and Fanwear Launched

Posted on 18 February 2026 by Ken Zino

“As a blend of modern lifestyle and sportswear, the fan collection – including the DNA Range, the Elevated Fanwear Range and drivers’ merchandise – targets a broad audience. Designed for everyday wear, not just race weekends, the diverse product portfolio spans T‑shirts, hoodies, jackets, caps, shoes and more,” Audi said in a release.

“The DNA Range forms the foundation of the collection, focusing on essential pieces built around core styles and the team’s primary colors to clearly express the Audi Revolut F1 Team identity. The Elevated Fanwear Range complements this with lifestyle‑driven key pieces that combine comfort, clean design and subtle branding for a modern everyday look.

“In addition, the collection includes exclusive merchandise from the team’s two drivers, Nico Hulkenberg and Gabriel Bortoleto. Several limited‑edition special drops released throughout the season further expand the collection – bold statements that celebrate style, culture and the evolving identity of the Audi Revolut F1 Team,” Audi said. Continue reading →

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