Category Archives: marketing

Trump Tariff Legacy – U.S. June Auto Sales Soft

Posted on 25 June 2025 by Ken Zino

Total U.S. new-vehicle sales during June 2025, including retail and non-retail transactions, are projected to reach 1,247,900, a slight 2.5% increase from June 2024 according to a joint forecast from J.D. Power and GlobalData released today.* June 2025 has 24 selling days, two fewer than June 2024. Comparing the same sales volume without adjusting for the number of selling days translates to a decrease of 5.4% from 2024.The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is expected to be 15.0 million units, up 0.2 million units from June 2024. Continue reading →

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ACEA – May 2025 EU Car Sales Flat. Tesla Down Again!

Posted on 25 June 2025 by Ken Zino

During the May 2025 year-to-date (YTD) period, new EU car registrations fell by 0.6% compared to the same period last year, according to data released today by the European Automobile Manufacturers’ Association, aka ACEA at AutoInformed based on its original French name. Notably, the anti Elon Musk backlash continued as Tesla sales dropped to 13,863 from 19,227 or -27.9% YoY in May. Year-to Date sales of Musk-mobiles are off -37.1% at 75,196, down from 119,482 YoY.

The lobbying group of 15 major European automakers said that, “Nonetheless, year-on-year (YOY) registrations for May increased by 1.6% compared to the same month last year.” Continue reading →

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First Look – 2026 Nissan Armada NISMO

Posted on 24 June 2025 by Ken Zino

Nissan said today that it is expanding the Nissan Armada range just one year after the introduction of the all-new 2025 model. Offered in SV, SL, Platinum, PRO-4X, the new NISMO, and Platinum Reserve trims, the full-size SUV is in the center – crossfire? – of the extreme off-road vehicle marketing wars well underway in the United States. The 2026 Armada is arriving at Nissan dealerships this fall. Continue reading →

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First Look – Explorer Tremor Off Roader

Posted on 24 June 2025 by Ken Zino

“When we set out to develop an Explorer Tremor, we challenged ourselves to do something different. We wanted to build an off-road machine engineered to handle challenging terrain,” said Matthew Duffield, Explorer brand manager.

“Working closely with Brian Naspinsky, our Explorer Vehicle engineering manager, and his team, we set out to create an Explorer that could confidently tackle muddy trails, sandy beaches, and rocky mountain passes. We looked at every aspect of the vehicle, from its suspension and drivetrain to its underbody protection and technology, and made targeted improvements to enhance its off-road performance,” claimed Duffield. Continue reading →

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June Auto Market – Consumer Sentiment is Trump Chaotic

Posted on 24 June 2025 by Ken Zino

“Cox Automotive leading g indicators are mixed … in mid-June with a decreasing week-over -week trend related to service appointments, which were down 4% against 2024 in the week ending June 14 as geopolitical issues drive down consumer sentiment. We risk seeing momentum further decline in retail vehicle sales with scorching temperatures at the start of summer. Consumers may stay inside and away from dealerships with high prices and high uncertainty about what comes next in Iran and with uncertainty about when gas prices, interest rates and – of course – tariffs will come back down,” said Jonathan Smoke, Chief Economist. Continue reading →

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Ford Motor – New Offers for Military and Veterans

Posted on 20 June 2025 by Ken Zino

“As we get closer to July 4, it really makes you reflect on what this holiday is all about — independence, freedom, and the sacrifices made to secure it. At Ford and Lincoln, we’ve always felt it’s important to show our gratitude and appreciation for the folks who’ve served our country. It’s a core part of who we are as a company,” said Rob Kaffl Ford director, U.S. sales and dealer relations. Continue reading →

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Annals of Marketing – Porsche Italia and Ferragamo

Posted on 19 June 2025 by Ken Zino

Porsche (P911.DE) said today that Porsche Italia is observing its 40th anniversary with two special-edition models based on the Porsche 911 Carrera 4 GTS and the Porsche Taycan 4S. Porsche Exclusive Manufaktur workers have decoratively enhanced the exterior and the interior of the two sports cars.

“Our dream was to create something truly unique that embodies the spirit that has guided us for the past 40 years: Porsche style combined with Italian culture and aesthetics. That’s why we chose Ferragamo as a partner for this project, a brand with which we share values such as excellence of craftsmanship, timeless elegance and a tireless attention to detail,” said Pietro Innocenti, CEO of Porsche Italia. Salvatore Ferragamo became famous in Hollywood by custom-making shoes for movie stars. In 1927, the ‘shoemaker of dreams’, as he was known, returned to his homeland and settled near Florence. Continue reading →

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VW Driver Access Program adds Torsten Gross

Posted on 18 June 2025 by Ken Zino

“As someone who’s experienced both the challenges and the triumphs of adaptive driving, I’m honored to join VW in a mission to help others find their way forward,” said Torsten Gross. “Every time I get behind the wheel, whether it’s my race car or my street car, I’m reminded that possibilities are endless and through the Driver Access program, we’re opening that sense of freedom and confidence to even more Volkswagen drivers.” Continue reading →

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Nissan Shows All-New Third-Generation LEAF

Posted on 17 June 2025 by Ken Zino

Nissan Motor Company (7201T and NSANY ADR) today unveiled the all-new 2026 LEAF. The all-new LEAF will reach U.S. Nissan dealerships in the Fall, with other markets to follow, subject to the of the man who would be King, aka Donald Trump. The all-new Nissan LEAF will be assembled for the U.S. and Canada markets alongside the Ariya at Nissan’s Tochigi plant in Japan.

“Completely reimagined with clean, dynamic body lines, the third-generation LEAF combines a sleek profile with an SUV-like stance. Inside, a refined, minimalist cabin is optimized for roominess, comfort and wellbeing to accommodate all of life’s journeys. With over 15 years of proven dependability and the customer insights of almost 700,000 global sales, the all-new LEAF builds on the model’s DNA of reliable, affordable and attractive EV ownership, delivering strong value for the mass-market,” Nissan said. Continue reading →

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First Look – the 2026 Corvette ZR1X Hypercar

Posted on 17 June 2025 by Ken Zino

Chevrolet (NYSE: GM) said this morning that it is introducing an all-wheel drive Corvette with the ZR1 designation.* The 2026 Corvette ZR1X is GM rated at 1250 horsepower [footnote 1] and has electrified all-wheel drive. This makes the ZR1X the most advanced Corvette ever. With ZR1 and ZR1X, Chevrolet now has the most powerful American performance car duet of any auto manufacturer.

“From day one, we designed the mid-engine Corvette architecture with ZR1X in mind,” said General Motors senior VP Ken Morris. “This is the most revolutionary platform in Corvette history, supporting the widest range of American sports cars [3] and delivering world-class performance at every level.” Continue reading →

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Bring Your Own Bronco Optional at Off-Roadeo

Posted on 16 June 2025 by Ken Zino

Ford Motor (NYSE:F) said today that it is now offering Bronco owners who have attended the complimentary Bronco Off-Rodeo – an immersive driving school available to new Bronco, Bronco Sport, and Bronco Raptor owners the chance to bring their own Bronco to an advanced dirt driving program so to speak.

“Ninety percent of Bronco Off-Roadeo participants say they want to return and learn even more,” said Kelsey Gerken, Bronco consumer strategy manager at Ford. “Bring Your Own Bronco gives them that chance, expanding the Off-Roadeo experience to two unique, four-hour courses that further grow a Bronco owner’s skillset.” Continue reading →

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Ford Updates Nascent WEC Hypercar Program

Posted on 13 June 2025 by Ken Zino

Today Ford Motor (NYSE: F) during opening events prior to the 2025 24 Hours of Le Mans announced its chassis partner, ORECA, and its program lead, Dan Sayers. The Ford WEC Hypercar program will debut at the season-opening round of the FIA World Endurance Championship (WEC) in less than two years.

“Bringing Ford back to the top class at Le Mans has always been a dream for many of us including our Executive Chair Bill Ford,” said Ford Motor Company President and CEO, Jim Farley. “To be able to partner with ORECA is a proud moment for Ford. We are coming back to Le Mans to win, and we aren’t making that a secret. On Sunday, it will be exactly 56 years since we last took the top step of the overall podium here. That is long enough. In 2027, we are coming with the same level of expectation, and we are entrusting ORECA to help us take on Ferrari and the other top-class teams as we did back in the 1960s.” Continue reading →

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Milestones – Toyota Indiana Builds 1-Millionth Hybrid

Posted on 12 June 2025 by Ken Zino

Toyota Motor (NYSE: TM and 7203.T) celebrated today the manufacturing of the 1-millionth hybrid vehicle at the Princeton Indiana plant. The Sienna van has been assembled at Toyota Indiana since 2003, with the all-hybrid model being the latest iteration built by the plant’s 7650 team members.

“It’s a significant achievement to reach this milestone and something our team members should be proud of,” said Jason Puckett, president of Toyota Indiana. “The all-hybrid Sienna demonstrates our commitment to electrification and remains a top-selling vehicle in Toyota’s lineup.” Continue reading →

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Ford and Lincoln Add Zoom App Meet on the Move

Posted on 4 June 2025 by Ken Zino

Ford Motor (NYSE: F) said today that it is launching the Zoom app Meet on the Move. It is built and customized specifically for vehicles in the U.S. equipped with the all-new Ford and Lincoln Digital Experience.* With the new digital cabin, customers can bring along things they use in their so-called digital life, including their favorite apps to be entertained or to stay productive on the go – all without a smartphone – Ford said in a release. This is unique because it offers an immersive experience built directly into the vehicle, which is different from using smartphone projection. Whether this is a distinction without a real difference remains to be seen. Continue reading →

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Annals of Marketing – Hilfiger Joins Cadillac Formula 1®

Posted on 3 June 2025 by Ken Zino

“Two icons. One vision. A bold new era of American motorsport,” said Tommy Hilfiger. “We’re proud to continue our Formula 1® story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1® while pushing it forward – celebrating where we come from, and re-imagining where we can go. As the sport’s presence around the globe continues to soar, there’s never been a better time to dream big, and show the world what an American team can bring to the grid.” Continue reading →

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