Category Archives: marketing

Annals of Marketing – VW Gewürz Ketchup Brand

Volkswagen of America announced today that VW part number 00010 ZDK-259-101, VW Gewürz Ketchup Brand, a condiment used to dress VW currywurst, will be available in the U.S. for a limited time. The public can claim their own bottle, distributed through DriverGear retail operation, starting today at no cost while supplies last.

“This year we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. “We’re celebrating stories, memories, passion, and all the fun, and unexpected things that make Volkswagen the brand we are today —things like our Gewürz Ketchup Brand condiment.” Continue reading

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August 2024 EU Car Registrations Plummet

During August 2024, new EU car registrations saw a sharp decrease (-18.3%) with negative results across the region’s four major markets: double-digit losses were witnessed in Germany (-27.8% at 197,322), France (-24.3% at 85,977), and Italy (-13.4% at 69,161), with the Spanish market declining by 6.5% at 52,322, the ACEA trade group said today.

With eight months of 2024 elapsed, new car registrations increased by 1.4%, at ~7.2 million units. Spain (+4.5% at 671,551) and Italy (+3.8% at 69,161) showed positive but modest performance. The French and the German markets stagnated (-0.5% at 1,126,900 and -0.3% at 1,907,226 respectively). Continue reading

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Best Selling Car Now at Dealerships – 2025 Honda Accord

The 2025 Honda Accord started arriving at Honda dealerships this week with more standard features, and a new turbocharged SE trim with black exterior accents and other standard high-demand features. The Honda Accord, America’s best-selling car over the last five decades , is available in six trim levels, starting with the turbocharged LX and SE, and topped by the hybrid-electric powered Sport, EX-L, Sport-L and Touring.

“The Honda Accord is a critical driver of brand loyalty and the new Accord SE brings even more expressive styling and value to Accord that already commands more than 25% of all retail sales in segment,” said Jessika Laudermilk, assistant vice president of Honda Auto Sales. “Accord SE is one more reason that Accord will continue to set the standard for midsize cars in exceptional value and a sporty driving experience.” Continue reading

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Annals of Marketing – Shohei Ohtani and Taycan Turbo S

In an updated social media twist on what was once known as the rag trade in the New York garment district, Porsche said this morning there was a meeting Shohei Ohtani – the two-way player*  – recently in Los Angeles, his adopted home. With all the well-deserved tsunami level of publicity surrounding Ohtani since his arrival in 2018, many were hoping to sign the Japanese-born athlete as the next star player on their team following the announcement of his departure from the Los Angeles Angels in late 2023.

*A two-way player is one who both pitches and hits. Babe Ruth was a hitter and pitcher between 1914 and 1935. When the owner of Red Sox traded him for enough cash to finance a stage show called My Lady Friends, The Curse of the Bambino was born – keeping the Red Sox (dead sox) from winning a World Series for 86 years from 1918 to  2004. Ruth as a ballplayer hit 714 home runs, won seven World Series titles, played on the 1927 Yankees, arguably the greatest team ever, and made the All-Star team twelve times. He was among the initial players to be inducted into the Baseball Hall of Fame. Full disclosure here as an ex-New Yorker who spent time in Yankee stadium with relatives, and even more time watching and talking baseball, the Dodgers have always been known in my clan since 1957 as that team that used to play in Brooklyn. Continue reading

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McLaren P1 $449.99! Some Assembly Required

McLaren F1™ driver, Lando Norris has completed a lap of the British racetrack, Silverstone, in a 1:1 scale LEGO Technic McLaren P1. Norris successfully lasted through the twist and turns of the 5.891km (3.66 miles) track. You can buy the 1:8 scale LEGO Technic McLaren P1 Lego for $449.99 (£389.99, €449.99), but some assembly is required.*

“Having worked on the original P1 program for McLaren, it’s amazing to see so many of the elements from the original McLaren P1™ brought to life so realistically by the LEGO Technic team for the full-scale model. The car was an icon of its time. I hope that through this collaboration with the LEGO Group, we are able to inspire the next generation of designers and engineers to push the boundaries of automotive innovation,” said Ben Gulliver, Test & Development Director, McLaren Automotive. Continue reading

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Annals of Marketing – Porsche Turbonite at Fashion Week

“Every designer and graphic artist knows the Pantone color cards. In the same way that the Porsche 911 is the archetype of all sports cars, for more than 60 years the US company’s color standard system has been the reference work for everyone that uses colors in design,” says Michael Mauer, Vice President Style Porsche. “We are proud to be the first outside brand represented in Pantone’s Fashion Color Trend Report. Turbonite is unique. An innovative, timeless, strong, but not loud color that gives our Turbo derivatives an unmistakable, self-assured look. Like all Porsche colors, the newly developed color shade was created over several years in a labor-intensive creative and development process,” Mauer claimed. Continue reading

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U.S. Light Vehicle Sales in August 2024 Disappoint

U.S. light vehicle sales totaled 1.42 million in August, the GlobalData* consultancy said today. The annualized selling rate for the month was 15.1 million a year, down from 16.0 million a year in July. The daily selling rate was estimated at 50,600 units per day in August, down from 51,400 in July. Expectations were high coming into the month, given the inclusion of Labor Day in August for the first time since 2019.** Continue reading

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August U.S. Auto Sales Highest Year-to-Date

After U.S. Labor Day holiday weekend sales, initial August new-vehicle sales results, as expected, are indicating healthy volume gains, according to Cox Automotive.* Full results will be in by the end of the week, but early reports suggest the extra selling days helped the auto market navigate August with strength, according to Cox Automotive Chief Economist Jonathan Smoke  in his latest Auto Market Report released this morning.

“New- and used-vehicle sales volumes are at the highest level for 2024. With growing demand, supply has tightened, and prices are creeping up. For the first time this year, the popular 3-year-old product – a staple of the used-vehicle business our team tracks closely – experienced a price increase in both the wholesale and retail markets,” said Smoke. Continue reading

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Digital Reveal – 2025 Nissan Armada Flagship SUV

The all-new 2025 Nissan Armada enhances on-road comfort, claimed greater levels of craftsmanship, the latest technologies and opens new off-road frontiers with the nameplate’s first PRO-4X grade, Nissan said today at the online reveal of its three row SUV. Prices will be announced closer to the on-sale date late this year.

The event used Extreme-sports content creators – mountain biker Cam Zink, free climber Ashima Shiraishi and ultrarunner Matt James – as part of the show. There are five grades – SV, SL, PRO-4X, Platinum and Platinum Reserve. All offer a choice between rear-wheel drive and Intelligent 4WD, except PRO-4X, which has standard 4WD. The PRO-4X grade has all-terrain tires, an increased approach angle, underbody skid plates, an electronic locking differential and Adaptive Electronic Air Suspension, Nissan said.
Continue reading

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Chinese Auto Industry Steady in July?

The Chinese automotive industry’s economic operations remained fundamentally stable in July, with just a minor dip in monthly production and sales, according to an analysis of the world’s largest auto market just released by the respected GlobalData* consultancy. Domestic light vehicle (LV) sales, excluding exports, totaled 1.8 million units, reflecting a significant year-on-year (YoY) decrease of 10.4% and a month-on-month (MoM) decline of 12.5%, affected by the high comparative base of the same month last year. Continue reading

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Slight Labor Day Jump Forecast for August US Auto Sales

Absolute new-vehicle sales for August 2024, including retail and non-retail transactions, are set to reach 1,437,954, a 4.2% increase from August 2023 on a selling day adjusted basis, according to a joint forecast from J.D. Power and GlobalData.* August 2024 has 28 selling days, one more than August 2023. Comparing the same sales volume without adjusting for the number of selling days translates to an increase of 8.1% from 2023.

“New-vehicle sales in August are up from a year ago, as expected. A key element of the improvement is that this year, the Labor Day holiday weekend falls within the August** sales reporting period instead of September where it normally falls,” said Thomas King, president of the data and analytics division at J.D. Power. “While the sales results for August will be positive, the seasonally adjusted annualized rate (SAAR), which corrects for Labor Day timing, is relatively modest at just 15.3 million units.” Continue reading

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GM BrightDrop Electric Commercial Vans To Join Chevrolet

General Motors (NYSE: GM) said today that it is moving its BrightDrop electric commercial vans* under the Chevrolet brand. The shift brings BrightDrop EVs to Chevrolet’s broad commercial vehicle sales and service dealer network. BrightDrop EVs offer GM-estimated 272 miles of combined city/highway range** and advanced features to help keep drivers safe and alert. This give BrightDrop customers access to one of the industry’s largest and most extensive commercial sales and service networks. All Chevrolet dealers will sell BrightDrop vans if they meet certain commercial EV requirements.

“With the addition of BrightDrop to the Chevrolet lineup, we are combining advanced EV technology with the dependability and widespread accessibility that only Chevrolet can offer,” said Scott Bell, vice president, Chevrolet. “This move strengthens our EV offerings and reaffirms our role as a leading commercial brand that enables businesses large and small to get work done.” Continue reading

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EV Grumblings – Hyundai Motor Changes Its Way

Hyundai Motor said today it intends to leverage its expertise to bolster its position in the hybrid market under its new Hyundai Dynamic Capabilities strategy, a flexible response to the EV market based on core capabilities. Executive summary – Hyundai is modifying its EV strategy in the face of weak EV demand. Under this change in ways, Hyundai will expand the application of its hybrid system beyond compact and mid-size cars to small, large and luxury vehicles. This will increase its current range from seven to 14 models. This expansion will encompass not only Hyundai vehicles but also its luxury brand, Genesis, which will offer a hybrid option for all models, excluding those that are exclusively electric.

“In the electrification era, Hyundai has distinguished itself by rapidly launching a comprehensive lineup of EVs, catering not only to mass-market brands but also to the luxury and high-performance segments,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “Building on our advanced technology and dedication to innovation, we aim to secure a leading position in the market as the adoption of electrified vehicles gains momentum.” Continue reading

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Freshened 2025 Acura RDX Now at Dealers

Acura said this morning that the refreshed 2025 RDX is now arriving at dealers ranging in price from $46,050 to $55,800 including destination. RDX has a new “frameless” Diamond Pentagon grille and “aggressive grille mesh.” Standard RDX now has a “premium gloss-black exterior trim.” All RDX models have new wheel designs, with standard Berlina Black 19-inch wheels. New paint colors include Solar Silver Metallic, and new to RDX – Canyon River Blue Metallic and Urban Gray Pearl. Continue reading

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Bentley Joins Leather Naturally NGO for Sourcing

Bentley Motors said today in an awakened announcement that it has become the first automotive member of Leather Naturally,* said to the global voice of the sustainable leather industry. The international Non-Governmental Organization (NGO) says it is dedicated to promoting … Continue reading

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