Category Archives: marketing

Stellantis Tanks in First Half of 2024 – Net Profit -48%

“The Company’s performance in the first half of 2024 fell short of our expectations, reflecting both a challenging industry context as well as our own operational issues,” said Carlos Tavares, CEO. “We have significant work to do, especially in North America, to maximize our long-term potential.” Seven or more senior executives have left Stellantis so far this year. Continue reading

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Bosch Buys HVAC businesses from Johnson Controls, Hitachi

The businesses Bosch wants to buy had  sales revenue totaling ~€4 billion in 2023, employing ~12,000 people worldwide. The transaction includes 16 manufacturing sites and 12 engineering locations in more than 30 countries. The product portfolio covers vast HVAC products for residential and light commercial buildings. This includes brands such as York and Coleman in the U.S. and Hitachi in Asia, for which Bosch will be granted a long-term license. Continue reading

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GM Earns $4.4 Billion on Record Revenue – Raises Forecast

“With our new investments, we have an even stronger focus on margins and capital efficiency.,” said Mary Barra, GM Chair and CEO “It was truly a great first half. And we have the products, discipline and strategies to drive future success.” Continue reading

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First Look – Cadillac SOLLEI EV Concept Convertible

Cadillac today showed an all-electric, 2+2 convertible dubbed pretentiously SOLLEI. It’s derived from sun – ‘SOL’ – and leisure – ‘LEI’. the exterior is finished in “Manila Cream,” a color originally used on Cadillacs in 1957 and 1958.

“SOLLEI reimagines the discovery of travel, envisioning a personalized driving experience that connects one with the natural world around them,” said Erin Crossley, design director, Cadillac. “The concept celebrates Cadillac’s pedigree of elegant convertibles in a modern form by cultivating high luxury through design expressions and experiences.” Continue reading

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Hyundai 2025 Tucson – $29,750 to $48,485

The Tucson has a redesigned panoramic curved display that integrates an optional 12.3-inch digital instrument cluster and an enlarged 12.3-inch touchscreen infotainment display. A redesigned center stack includes the addition of supplementary knobs and switches for frequent-use controls including audio volume and tuning (copying a long standing Toyota and Lexus tradition). A new dashboard tray located above the glovebox adds storage space for front-seat passengers. Continue reading

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Annals of Marketing 2026 – Audi Formula One and bp

“Audi and bp have always worked together successfully in motorsport. We are delighted that we can take this special partnership to the next level in Formula 1. Audi stands for ‘Vorsprung durch Technik’ and bp and Castrol also aspire to deliver the best technologies in the field of fuels and lubricants. This is a perfect match. It is a strong signal for Audi’s future F1 factory team that we have been able to establish this partnership at such an early stage,” said Andreas Seidl, CEO Audi F1 team. Continue reading

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New Porsche Panamera Bests Old Time at Nürburgring

“On the Nordschleife, the transverse dynamic capabilities of a car are particularly important,” said  Kern. “The new Panamera has made significant gains in this area. In technically demanding corner sequences in particular, such as between the ‘Hohe Acht’ and ‘Brünnchen’ sections of the track section, it responds with noticeably greater agility.” Continue reading

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Polestar 6 Concept EV Hill Climbing at Goodwood

Polestar (Nasdaq: PSNY) is at Goodwood Festival of Speed showing its expanded model line-up with the new Polestar 3 and Polestar 4 electric SUVs joining the Polestar 2. They are accompanied by the Polestar 6 Concept, marking the dynamic debut for the electric roadster concept.

“Now we are a brand with three models in production it’s great to see them here together for the first time at a global event. Goodwood Festival of Speed is full of the most exciting cars and the most enthusiastic crowds,” said Thomas Ingenlath, CEO of Polestar, a Chinese-owned company. Continue reading

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New MG HS SUV Debuts at Goodwood Festival of Speed

The outgoing HS SUV has been immensely popular,” said David Allison, Head of Product and Planning at MG Motor UK. “However, the new SE and Trophy models raise the bar with even more equipment and functionality, a distinctive MG appearance that sets the HS apart from other SUVs and a choice of advanced petrol and plug-in hybrid powertrains. This strong MG all-rounder is now adding even more to its game.” Continue reading

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Tilt! Stellantis Now Favoring Hybrids in Europe

Stellantis (NYSE: STLA) said today that is changing its self-described multi-energy approach to respond to the sharp rise in sales of hybrid vehicles in Europe, including models equipped with its new “advanced hybrid eDCT technology.”* The company will offer 30 … Continue reading

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Annals of Marketing – Porsche 4Kids and LEGO

Porsche said today that its free Porsche 4Kids summer holiday program this year is Porsche meets LEGO. To celebrate the latest LEGO Technic GT4 e-Performance model, the program running from 30 July to 18 August 2024 is entirely about the … Continue reading

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CDK Cyberattacks Wound June US Light Vehicle Sales

“Although the industry has become accustomed to dealing with adversity in recent years, the CDK cyberattack was another curve ball that disrupted activity on a number of levels during June. Many dealers that use CDK’s software found it difficult to conduct normal business operations, although reports suggest that workarounds were found in many cases,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData. Continue reading

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First Gen Four BMW 1 Series Made in Leipzig

The first of the fourth-generation BMW 1 Series came off the production line at BMW Group Plant Leipzig today. BMW said  it was a 120 model in Alpine White for a customer in Germany.* The new BMW 1 Series is due for market launch in October 2024. When first introduced in 2007, the 1-series was a successful bet that a small hatchback doesn’t need to equate to cheap. Continue reading

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May 2024 Car Sales Drop 3% in EU

Registrations of battery-electric (BEV) cars declined by 12% to 114,308. The total EV market share dropping to 12.5%. Belgium – now the third-largest market by volume for BEVs – and France were the only key markets to record growth, at 44.8% and 5.4%, respectively. Germany (-30.6%) and the Netherlands (-11.7%) had significant declines. From January to May, a total of 556,276 new battery-electric cars were registered. This is a 2% increase from the same period last, according to the ACEA trade group. Continue reading

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May 2024 Global Light Vehicle Sales Rate Up Slightly

“Key markets, China and the US, benefited from improved selling rates versus the previous month. In Europe, there was little change for the West of the region in its month-over-month (MoM) selling rate evolution. While Eastern Europe made progress, with the latter once again supported by recovery in Russia. In Japan, the selling rate declined notably as supply issues persist,” the GlobalData light-vehicles sales forecast team said. Continue reading

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