Category Archives: milestones

Porsche Dumps World Endurance Cup!

Posted on 7 October 2025 by Ken Zino

Porsche AG (P911.DE)* said this morning will in future focus on two factory projects in motorsport. Porsche Motorsport will run the Porsche 99X Electric in the ABB FIA Formula E World Championship. Porsche will also run 963 in the North American IMSA WeatherTech series SportsCar Championship. The surprise move abandons some racing that Porsche was long involved with. Porsche Penske Motorsport will end its involvement in the FIA World Endurance Championship (WEC) at the end of the current season. (However, the cost of new model introductions as well as Trump’s tariff wars and formidable Chinese competition on EVs, dividends for shareholders no doubt weighed heavily on the retreat – AutoCrat.)**

“We very much regret that, due to the current circumstances, we will not be continuing our involvement in the WEC after this season,” said Dr Michael Steiner, Deputy Chairman and Member of the Executive Board Research and Development, Porsche AG. Steiner has been at Porsche since 2002 after leaving Daimler AG. Continue reading →

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Milestones – Volvo Cars One Millionth Plug-In Hybrid

Posted on 2 October 2025 by Ken Zino

Volvo Cars (VOLCAR-B.STO)* said today it reached a milestone in its electrification goal in September when it delivered its one millionth plug-in hybrid. The Chinese-owned company** is transitioning to becoming a fully electrified car maker with plug-in hybrids (PHEVs) as part of the plan. Volvo posted a significant loss in Q2 2025 as it was caught in the crossfire of President Trump’s ongoing tariff chaos.

“Volvo Cars is committed to a fully electric future, and we will get there in a pace that suits our customers,” says Erik Severinson, chief commercial officer at Volvo Cars. “Our plug-in hybrid cars are a crucial bridge towards that future for those customers who are not yet ready to go fully electric.” Continue reading →

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Mercedes-Benz Opens Robotic Lighting Test Center

Posted on 2 October 2025 by Ken Zino

Mercedes-Benz said today that it has opened Europe’s most advanced light-testing center with robots at the wheel at its Global Proving Ground in Immendingen in Baden-Württemberg. The Immendingen site is a one-hour drive from the Group headquarters in Stuttgart. It has 53 miles of road amid its 1285 acres.

“The Immendingen Test and Technology Center is the first digitized Mercedes-Benz proving ground – here, real and virtual vehicle testing merge seamlessly. By digitally mapping the proving ground, using automated test programs and employing state-of-the-art sensor technology, we are making vehicle development more efficient, faster and more sustainable than ever before,” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & Purchasing. Continue reading →

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Approved Auto Repair – AAA celebrates 50th Anniversary

Posted on 30 September 2025 by Ken Zino

AAA said today that it is proudly celebrating the 50th anniversary of its Approved Auto Repair (AAR) program. Since its inception in 1975, the AAR program has connected drivers with auto repair services that uphold the highest standards of quality and affordability.

“Fifty years ago, we recognized a huge gap in the automotive repair marketplace, where consumer frustration was all too common,” said Margaret Pittelkow, Vice President of AAA Automotive Services. “Today, our AAR program stands as a testament to AAA’s commitment to supporting drivers in their journey, providing them peace of mind and a hassle-free repair experience.” Continue reading →

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Toyota Starts a Strategic Investment Subsidiary

Posted on 30 September 2025 by Ken Zino

Toyota Motor Corporation (NYSE: TM, 7203T) today announced the establishment of Toyota Invention Partners Company, Ltd. (TIP), a new strategic investment subsidiary with ¥100 billion yen (~$670 million) in capital. TIP will focus on accelerating collaborations between Toyota, Woven by Toyota (WbyT), Toyota Group companies, their affiliates, and external partners as part of Toyota’s ongoing transformation into a mobility company. Woven Capital, Toyota’s venture investment arm, has established Fund II with $800 million (~¥120 billion), matching the size of Fund I launched in 2021.*

“To ensure that mobility continues to bring smiles to people and remains vital to society, the Toyota Group has embraced the vision of ‘Inventing our path forward, together’. This vision places a particular emphasis on ‘Invention’, which has always been the foundation of the Group” said Kenta Kon, Operating Officer and Chief Financial Officer of Toyota and CFO and Director of WbyT. Continue reading →

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Goodyear Tire & Rubber to Form a Global Racing Unit

Posted on 30 September 2025 by Ken Zino

The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced the formation of its new Global Racing organization. This combines all motorsport operations under a single global structure. Xavier Fraipont will lead the newly formed organization as vice president, Global Racing, effective 1 October.

“Goodyear has been synonymous with car racing since the very beginning of our history,” said Chris Helsel, senior vice president and chief technical officer. “With Xavier’s deep expertise and leadership at the helm, we’re advancing our commitment to innovation – enhancing performance and elevating our competitive edge worldwide.” Continue reading →

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Honda, Astrobotic Start Study of Lunar Power

Posted on 29 September 2025 by Ken Zino

American Honda Motor Company and Astrobotic Technology today announced a joint-development agreement aimed at developing a scalable and integrated power supply for sustained lunar surface missions.

“The collaboration between Honda and Astrobotic marks a pivotal step toward creating scalable power solutions for long-term lunar surface missions. Powered by core Honda technologies, our regenerative fuel cell system is designed to provide efficient energy storage and regeneration to support sustained human life on the Moon, as well as advance zero-emission applications on Earth,” claimed Derek Adelman, chief engineer, Space Development Division, American Honda Motor Company. Continue reading →

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Climate Change – CARB Adopts Five-Year Research Plan

Posted on 26 September 2025 by Ken Zino

“While the federal government recklessly dismantles decades of proven science and undermines public trust, California is doubling down on facts, data and accountability,” said CARB Chair Liane Randolph. “This plan isn’t just a roadmap for cleaner air and smart climate action; it’s a declaration that science still matters. We’re building policies that are resilient, adaptive and rooted in evidence.” Continue reading →

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Lexus Adds F-Sport Trim to the 2026 LX 

Posted on 26 September 2025 by Ken Zino

Lexus said today that the LX for the 2026 model year will offer an F SPORT Appearance Package, available exclusively on the LX 700h F SPORT Handling model. The package has color-keyed lower front and rear bumper accents, black outside mirror covers, black rear spoiler winglets, and color-keyed running board accents. The 2026 LX is offered in five grades: Premium, F SPORT Handling, Luxury, Ultra Luxury, and Overtrail. For the first time a Hybrid Powertrain is available. Pricing ranges from $107,950 to $142,450. Continue reading →

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Annals of Marketing – Carrera GT 25 Anniversary and ZEPETO

Posted on 26 September 2025 by Ken Zino

Porsche and Arthur Kar have teamed to launch an exclusive capsule collection celebrating the 25th anniversary of the Carrera GT. ZEPETO, a global avatar platform with a claimed +400 million registered users, is partnering with Porsche as it marks the 25th anniversary of the Carrera GT. Attached to the collection launch, Porsche presents a Paris showcase and exhibition near the Champs-Élysées. ZEPETO is extending the celebration to millions of users around the world. Four exclusive items from the 25Y Porsche Carrera GT Anniversary Collection, including a jacket, T-shirt, cap, and Porsche x PUMA trainers will be available in the Porsche shop on ZEPETO.

“Running from September 26 to October 25, ZEPETO users will be invited to step into three immersive booths, each offering a narrative thread drawn from the Carrera GT’s heritage. This includes racing the Carrera GT on the Porsche Leipzig track, posing in its former production line, and revisiting its debut in Paris. By creating photo and video content within these environments, participants become part of the story themselves, re-imagining Porsche’s legacy spirit through their avatars and aesthetic preferences,” ZEPETO claimed. Continue reading →

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Annals of Marketing – Subaru Connection Hub

Posted on 25 September 2025 by Ken Zino

Subaru of America today unveiled the Subaru Connection Hub, the automaker’s first full redesign of its national retailer network since 2007. Customers will begin to see the Subaru Connection Hub at participating retailers in 2026.

“Following decades of growth and evolution at Subaru, the new Connection Hub reflects where our brand stands today and where we are headed, while reinforcing our long-standing commitment to our customers and communities through the Subaru Love Promise. This is more than a design update – it transforms our retailers’ facilities into welcoming hubs for customers and communities to connect, collaborate, and celebrate what they love about our brand,” said Tim Stallings, Vice President, Retailer Development, Subaru of America. Continue reading →

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Caterham Competitor – New Zenos E10 RZ

Posted on 24 September 2025 by Ken Zino

Zenos Cars today revealed in engineering prototype form the new Zenos E10 RZ. Zenos Cars is a partnership between former Caterham Cars CEO Ansar Ali and COO Mark Edwards. They both also worked together at Lotus. Ali and Edwards have more than 30 years of experience in the niche sports car sector. The Zenos name is a combination of ‘Zen’ to represent purity, and ‘os,’ roughly Latin for ‘vertebra.’

“The start of a new generation of cars for Zenos, the marque will once again focus on innovation and ingenuity as it seeks to do more with less, in the tradition of the Great British sports cars manufacturers that inspired the company’s founding,” Zenos said. Continue reading →

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CARB – Zero-Emission Vehicle Transition Ahead of Schedule

Posted on 23 September 2025 by Ken Zino

Zero-emission medium- and heavy-duty vehicle sales continued to rise in California during 2024, with manufacturers reporting 30,026 zero-emission trucks, buses, and vans sold — representing nearly 23% of all new Class 2b–8 vehicle sales. The data is according to information reported by manufacturers to the California Air Resources Board (CARB), which released it today. That figure is more than double the minimum statewide requirement for the 2024 model year and marks the highest total of sales ever reported. Since 2021, more than 57,000 ZEVs have been sold in California’s medium- and heavy-duty market, and statewide ZEV truck sales have now increased for the fourth consecutive year.*

“This continued growth in zero-emission truck sales shows that manufacturers are stepping up to meet California’s clean air goals and that the transition to cleaner fleets is accelerating,” said CARB Chair Liane Randolph. “With strong sales, a growing credit surplus, and rapid innovation, the industry is proving that zero-emission technology is ready for wider deployment.” Continue reading →

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Milestones – 1908 Billy Durant Founds GM

Posted on 19 September 2025 by AutoCrat

William “Billy” Crapo Durant founded General Motors this week on 16 September 1908 with Buick as the cornerstone. Durant soon brought Oldsmobile, Cadillac, Oakland (Pontiac predecessor) and two dozen other companies under a GM holding company. However, Durant lost control of the company to bankers in 1910 after his money supply was cut off. To get new financing, Durant, while remaining a GM vice president, relinquished control of the company to a new board comprised of bankers, but in those days GM was running without taxpayer subsidies or bailouts.

“The business philosophy was simple and as history shows enormously successful. One company – General Motors – would own and sell multiple brands making for greater growth and profits. It proved true,” said AutoCrat. Continue reading →

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EV Breakthrough? Peugeot with Embedded Inverter, Charger

Posted on 19 September 2025 by Ken Zino

Stellantis N.V. (NYSE: STLA) said today that in partnership with Saft (a TotalEnergies subsidiary) it has started prototype testing of a Peugeot E-3008 EV that eliminates the need for separate charger and inverter components. This could be a substantial breakthrough for both mobile and stationary energy applications.

“This project reflects our belief that simplification is innovation. By rethinking and simplifying the electric powertrain architecture, we are making it lighter, more efficient, and more cost-effective. These are the kinds of innovations that help us deliver better, more affordable EVs to our customers,” said Ned Curic, Chief Engineering and Technology Officer at Stellantis. Continue reading →

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