Hyping the debut of the 2024 Trax this spring, Chevy is announcing a contest to become a “Lead Dream Chaser.” This is a three-month program that will enable one person to pursue their lifelong dream or passion project. The Lead Dream Chaser will share their journey on social media and in return receive $100,000 and three months with the all-new 2024 Trax1. (read autoinformed.com on General Motors Posts US Sales Leadership for 2022 )
Chevy has hired Everette Taylor, CEO of Kickstarter, to identify the person to serve as Lead Dream Chaser. “The past few years have caused many to consider turning their ideas and ambitions into reality, and I’m excited to help Chevy find a qualified person who will pursue their dream,” said Taylor. Continue reading










December Global Light Vehicle Sales at 82M Down Again
December’s Global Light Vehicle selling rate fell for the fourth consecutive month to 82.7 million units/year, despite flat YoY raw monthly registrations. The total sales figure for 2022, 81 million vehicles, came in slightly below that of 2021 (-0.6%) due to heightened market disruptions, according to the latest data punished by the respected LMC* consultancy.
China’s market was a major culprit with its sluggish end to 2022 . In China December raw sales were down almost 12% year-over-year (YoY), which LMC attributed to increased disruption and uncertainty with the abrupt ending to the zero-Covid policy. North America and Europe showed positive YoY growth for December, although both remained below their 2021 sales, -7% and -11% respectively.
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