BMW of North America has posted Q4 2021 and full year 2021 sales results for the BMW and MINI brands in the US. During Q4 2021, BMW brand sales in the U.S. totaled 93,031 vehicles, a -5.8% decrease from the 98,750 vehicles sold in Q4 of 2020. For the full year 2021, BMW brand sales increased 20.8% on total sales of 336,644 compared to the 278,732 vehicles sold in 2020. Rival MBUSA clearly trailed BMW with posted sales of 276,102 Mercedes-Benz passenger vehicles during 2021. Continue reading
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BMW – Digital Art Coming in Cars During 2022?
Well, it appears that we are not in Bavaria any more. Wherever the haus has landed after a tornado of words is a place where ‘ultimate driving machine’ becomes the 21st century equivalent of a stoner looking at a lava lamp – the ultimate digital high?
BMW has shown a new “Digital Art Mode,” claiming it will be the first to bring digital art into vehicles. The so-called Digital Art Mode is part of the four all-new My Modes*, which are broader applications beyond the Sport, Efficient and Personal modes in use at BMW, and under similar customization names at other automakers. Until now these electronic settings dealt with traditional ride, performance and handling aspects of the machinery. AutoInformed views the latest programming as perceptual and emotional tripping, so to speak. It’s coming during the second half of this year as options.
These new modes in BMW geek speak, filtered through a marketing babble wash: “Their unique moments enhance BMW’s driving experience by creating a synergy of the vehicle’s functions and its interior design. Depending on the driving situation and the overall mood, a holistic user experience featuring both a functional and an emotional level can be created at the touch of a button or via voice control. To that end, drive control and steering control, mood lighting and sound as well as the color scheme and graphics of the BMW Curved Display are precisely synchronized.” Continue reading →