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Ford Motor Company is recalling more than 243,000 Maverick vehicles. The Body Control Module (BCM) on 2022-2024 models may deactivate one or both rear tail-lights without warning. The problem appears to be caused by a simple math error during the design phase of product development. The rear lamps use two position bulbs on a single circuit. However, the BCM current threshold was calibrated to the current draw for one bulb. This is a variation and expansion of a previous rear light recall. (AutoInformed on: Ford Recalls Maverick Pickups for Defective Software)
According to the required safety defect filing just released today by the National Highway Traffic Safety Administration, the BCM supplied by Robert Bosch can falsely detect a current overload on one or both of the rear position lamp circuits, resulting in one or both of the lamps to be deactivated during driving. Lamps that fail to illuminate can cause reduced visibility to other drivers in dark conditions, increasing the risk of a collision. Continue reading
Annals of Marketing – Audi Electric Mountain Bike
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Audi of America said this morning that it will increase its range of e-mobility products with the launch of a limited-edition enduro-style electric pedal assist mountain bike – dubbed eMTB – powered by Fantic. It becomes available through Audi Genuine Accessories by the summer of 2024. The Audi eMTB has livery said to be inspired by the design of Audi’s electrified Dakar Rally-winning RS Q e-tron race car. Audi eMTB at ~$9795 comes from a deal with Italian motorcycle and e-bike manufacturer Fantic based upon its XEF 1.9 Factory enduro e-bike.
“The geometry of its lightweight aluminum frame is designed to allow a relaxed riding position so riders can better react to obstacles and terrain. Its mixed 29 in.-front/27.5 in.-rear wheel setup provides the best of both rollover ability and tight cornering agility,” Audi said. Continue reading →