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The safety wish list of the League of American Bicyclists** includes many priorities that fit into an IIHS program, the nonprofit’s policy director said in a recent video recorded at the IIHS Vehicle Research Center. Those goals align with the Institute’s 30×30 initiative, which outlines a vision for reducing road deaths 30% by 2030 with the help of policymakers, transportation engineers, vehicle manufacturers and other stakeholders.*
“Ken McLeod, the league’s policy director, spoke with Joe Young, IIHS director of media relations, as the two cycled around the research center’s campus. The safety priorities McLeod outlined in the interview included increasing the number of separated and protected bike lanes in America’s cities and towns, slowing travel speeds on roads used by bicyclists with lower speed limits and better infrastructure design, addressing driver distraction and promoting crash avoidance systems capable of preventing crashes with bicycles,” IIHS said. Continue reading
Annals of Marketing – Lincoln with Forest Meditation
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Ford Motor Company (NYSE: F) in a social media post today said that some 2025 Lincoln models will come with a new theme to Lincoln Rejuvenate called Forest Meditation. Lincoln Rejuvenate is standard in the all-new 2025 Navigator and optional on select trims of the 2025 Nautilus. It’s claimed to deliver a multi-sensory experience designed to reduce stress and promote relaxation within the vehicle. See a video here.
“At Lincoln, we’re driven by the belief that your vehicle can be more than just transportation; it can be a true sanctuary, a ‘third space’ between home and work. That’s why we’re so excited to introduce a new theme to Lincoln Rejuvenate — Forest Meditation. Developed in collaboration with our partners at Calm, this immersive, multi-sensory experience is designed to bring the serene power of nature directly to your vehicle. Our goal with Forest Meditation was to craft an escape that truly transports you. Imagine calming forest visuals, surrounded by immersive natural sounds, and breathing in the subtle, earthy digital scent of the Mystic Forest,” the From The Road post said. Continue reading →