Category Archives: mobility company

Annals of Marketing – Rolls-Royce Phantom Cherry Blossom

Posted on 2 April 2025 by Ken Zino

Cherry blossoms are celebrated in the centuries-old Japanese tradition of “Hanami” or ‘”flower viewing.” During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, enjoying the transient beauty of the season, Rolls Royce noted today. A client in Japan wished to capture their cherished Hanami memories, spanning childhood and parenthood. Thus is the backstory of the latest custom or bespoke Phantom Cherry Blossom. This is a one-of-one Phantom commission said to be inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this natural spectacle. Continue reading →

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Honda 0 SUV Appears at Red Bull Showrun x

Posted on 2 April 2025 by Ken Zino

A prototype of the Honda 0 SUV made its global public debut today driven by Formula 1 driver Max Verstappen at the Red Bull Showrun x Powered by Honda event in Tokyo, Japan.* First seen at the 2025 Consumer Electronics Show (CES), the all-electric SUV, part of the Honda 0 Series, is expected to begin production at the Honda EV Hub in Ohio in 2026. The Honda and Red Bull Racing partnership is set to conclude at the end of 2025 season. Continue reading →

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Renault and Nissan Shuffle Alliance Holdings

Posted on 31 March 2025 by Ken Zino

Renault Group (Euronext: RNO) and Nissan (7201T and NSANY ADR) today announced new business projects for the evolving remains of the failed Renault Nissan Alliance. Renault Group would own 100% of Renault Nissan Automotive India Private Ltd (RNAIPL) by acquiring the 51% shareholding currently held by financially ailing Nissan. Nissan said it will maintain a presence in India with a focus on increasing market coverage. At its heart the shuffle involves complex product programs across global markets, once again requiring cooperation among diverse and distinct corporate cultures that have a troubled past working together. Continue reading →

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Porsche Adding Wider Range of Apps and Services

Posted on 28 March 2025 by Ken Zino

Porsche AG (P911.DE) said this week that  it is optimizing its hardware for improved performance so that its App center offers  a wider range of services, including Dolby Atmos® for an immersive sound,  the integration of the Amazon Alexa® voice assistant among other things. It will also be offering Porsche Connect at no charge for 10 years on the purchase of new Porsche models. Thus Porsche known for its automotive performance technology is finally updating its digital age technology.*

“With the start of the new model year, the 911, Taycan, Panamera and Cayenne model series will benefit from significant improvements in infotainment technology and an expanded range of new functions in this area,” Porsche said. Continue reading →

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GMC 2026 Sierra EV – Bring Money

Posted on 27 March 2025 by Ken Zino

GMC (NYSE: GM) today introduced the 2026 Sierra EV with a wide range of trims, capability, and battery configurations, giving customers more choice than in an electric GMC pickup due in showrooms this summer. The premium Elevation and offroad AT4 trims join the Denali to complete a lineup that now has a starting MSRP of $64,495 including $2095 DFC. The top of the line AT4 will start at an MSRP of $81,395. Continue reading →

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Autonomous Driving Systems – Magna and NVIDIA

Posted on 20 March 2025 by Ken Zino

“Combining NVIDIA accelerated compute and AI capabilities with Magna’s extensive automotive expertise and innovation, we aim to explore new standards for next-generation software-defined vehicle intelligence and autonomy,” said Steven Jenkins, Vice President of Technology Strategy at Magna Electronics. “Our collaboration allows us to develop market applications for AI-powered solutions that could redefine the driving experience and address the evolving demands of the automotive industry.” Continue reading →

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Toyota Motor Starts Crown Estate Sales in Japan

Posted on 13 March 2025 by Ken Zino

Toyota Motor Corporation (NYSE: TM and 7203.T) said today that it is starting  sales of its all-new Crown Estate model in Japan. The Crown launched in 1955 with a history that has grown alongside the development of the post-war Japanese economy and Toyota. The new Crown has also advanced the “making ever-better cars” ideal through TNGA [Toyota New Global Architecture platform] and the in-house company system. In 2022, Toyota unveiled four models with different personalities, rather than just one sedan, to the world as the Crown series. The latest Crown would seem to be a natural addition to the U.S. model lineup, AutoInformed speculates. The powertrain  now includes hybrid (HEV) and plug-in hybrid (PHEV) models. Continue reading →

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Toyota C-HR+, bZ4X and Lexus RZ European Debuts

Posted on 12 March 2025 by Ken Zino

Toyota Motor Corporation announced in Japan today that it will be expanding its battery electric vehicle (BEV) lineup in Europe as part of its multi-pathway approach toward achieving a carbon-neutral society. Continue reading →

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Porsche Posts €5.6B Profit in 2024

Posted on 12 March 2025 by Ken Zino

“We have renewed five out of six model lines and extensively refreshed our product portfolio. This has laid the foundation for our success in the coming years, with the clear goal of exciting our customers with our iconic sports cars,” said CEO Dr Oliver Blume. “In view of the changed circumstances, we have adjusted our product strategy in all segments. And we further developed our proven and successful Porsche strategy over the course of last year to make the company even more flexible, robust and high-performing,” said Blume. Continue reading →

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Mercedes-Benz USA Offers Customization of Sprinter Vans

Posted on 11 March 2025 by Ken Zino

Mercedes-Benz USA said today that its new VanSolution is starting for the customization of Sprinter and eSprinter Cargo Vans. VanSolution premieres with foundational shelving upfits, starting at $3152, directly installed by Ranger Design at the Mercedes-Benz USA Vehicle Processing Center in Ladson, South Carolina.

“This new approach underscores Mercedes-Benz’s dedication to enhancing the customer experience and driving excellence in the commercial vehicle sector. By leveraging our extensive dealer network and industry-leading expertise, we are reshaping the way vocational upfits are delivered, ensuring that our customers receive integrated solutions that streamline both the ordering and invoicing process,” said Iain Forsyth, Director, Product Management and Marketing, Vans. Continue reading →

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Toyota and Evgo Open First Charging Stations

Posted on 11 March 2025 by Ken Zino

Evgo, one of the largest providers of public fast charging stations for electric vehicles (NASDAQ: EVGO), and Toyota Motor North America (NYSE:TM) today announced the opening of the first DC fast charging (DCFC) stations in Baldwin Park and Sacramento, California. They are part of Toyota’s so-called “Empact” vision.* The new co-branded stations, owned and operated by EVgo, each serve up to eight vehicles simultaneously and have 350kW fast chargers. Continue reading →

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First Look – All-Electric Volvo ES90 Hatchback

Posted on 5 March 2025 by Ken Zino

Volvo Cars (VOLCAR B:STO) today debuted an all-new, fully electric ES90. With order-books open now in some markets, the ES90 is the latest addition to  Volvo cars. It is the sixth fully electric model in the line, joining the EX90, EM90, EX40, EC40 and EX30 as Volvo continues to covert to full electrification.

“The ES90 combines the refined elegance of a sedan, the adaptability of a fastback, and the spacious interior and higher ground clearance associated with SUVs. It’s a versatile car that does not compromise on comfort or space. A car that allows for bigger adventures and families, striking the perfect balance between your professional and private life, and allowing you to embrace the special moments in life,” Chinese-owned Volvo Cars said. Continue reading →

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Subaru of America to Sponsor 2025 Overland Expos

Posted on 3 March 2025 by Ken Zino

“We are all-in on off-road adventure, and excited to join the thousands of Subaru owners making their way to Overland Expo, a destination event for outdoor enthusiasts. With our unique onsite experiences, Subaru is ready to amplify our customers’ stories and show our appreciation for their dedication to our brand,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America.

The Subaru exhibit will have workshops, live Subie & You Podcast recording sessions, limited-edition giveaways, exclusive Subaru gear, and the newest accessories from outdoor brands such as REI and Thule. Continue reading →

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IP Software Failure – Hyundai Recalls Genesis Models

Posted on 3 March 2025 by Ken Zino

“An inoperative or degraded IP cluster image could mask essential gauges, such as the speedometer, fuel gauge, and certain on-screen notifications associated with motive powertrain, increasing the risk of a crash,” Hyundai told the National Highway Traffic Safety Administration in the mandatory safety defect recall filing, which is apparently still operating with hard-working people in spite of the Trump Administration. Continue reading →

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BMW Group Plant Munich Undergoing Renovation

Posted on 28 February 2025 by Ken Zino

BMW Group said to day that Plant Munich is gearing up to launch the NEUE KLASSE in summer 2026. Three new production halls are currently being built for the body shop, assembly and associated production logistics. “For the production start of the NEUE KLASSE, we will have a state-of-the-art plant in Munich that is characterized by flexibility, innovation and, above all, efficiency,” said Plant Director Peter Weber. Continue reading →

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