Well, I guess it’s a Blue Carpet event.
Toyota (NYSE:TM) is marketing the 2024 Tacoma pickup with DC’s newest Superhero in his debut movie, “Blue Beetle,” which made its world premiere in theaters last week. The action movie uses multiple generations of Tacoma as Jaime Reyes is forever changed when an ancient piece of alien technology, the Scarab (no relation to the racing car) transforms the college grad into the hero – The Blue Beetle. The 2024 Takoma used is decidedly not stock as it has been modified by Toyota’s CALTY Design Studio with a unique design and paint for the film. (AutoInformed: First Look – 2024 Toyota Tacoma Pickup)
“We tasked our talented CALTY Studio team, led by Scott Roller, to conjure up a Tacoma that matched the singular style of the beloved, soon-to-be-iconic ‘Taco’ Uncle Rudy has made his own over the years, but in a way that was modern and integrated with the new 2024 Tacoma design,” said Tacoma Chief Engineer Sheldon Brown. “This is where the design of the ‘Blue Taco’ came from, and it was a pleasure to work on.” Continue reading
UAW Members Vote Yes to Authorize Big Three Strike
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UAW President Shawn Fain announced today that the union’s strike authorization vote was passed by the 150,000 union workers at Ford, General Motors and Stellantis, aka the Big Three. Final votes are still being tabulated, but the current combined average across the Big Three was 97% in favor of strike authorization. The vote does not mean a strike will be called, only that the union has the right to call a strike if the Big Three refuse to reach what the UAW and the Biden Administration call “a fair deal.” (AutoInformed: UAW and Big Three Makers – Biden Wants a Fair Deal)
“Our union’s membership is clearly fed up with living paycheck-to-paycheck while the corporate elite and billionaire class continue to make out like bandits,” said UAW President Fain. “The Big Three have been breaking the bank while we have been breaking our backs.” Continue reading →