The BMW Group (Bayerische Motoren Werke AG ADR BMWYY) *said today that it is testing large-format, pure Advanced Solid State Battery Cells (ASSB) from Solid Power (Nasdaq: SLDP) in a BMW i7, which is being operated in the Munich area. The potential benefits of solid state battery technology is higher energy density in a compact storage system compared to current technologies. The concept battery integrated in the BMW i7 test vehicle combines proven Gen5 construction principles (prismatic cells in modules) with new, innovative module concepts for integrating ASSB cells from Solid Power.**
“Our BMW i7 ASSB test vehicle on the road is a perfect example of the BMW Group’s technology-open mindset. We are continuously advancing the development of new battery cell technologies and are constantly expanding our know-how with valuable partners such as Solid Power,” claimed Martin Schuster, Vice President Battery Cell and Cell Module at the BMW Group. Continue reading









Annals of Marketing – GM Loyalty Mastercard
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General Motors (NYSE: GM) said today that it is redesigning its GM Rewards™ loyalty program and announcing the launch of the GM Rewards™ Mastercard® from Barclays US Consumer Bank.* The revamped loyalty program is said to be simpler. Moreover, the new card provides customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories. GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise [see footnote 1], the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the U.S. and Canada.
“GM has led the U.S. automotive industry in loyalty for a decade [2], and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions. Continue reading →