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General Motors (NYSE: GM) said today that it is redesigning its GM Rewards™ loyalty program and announcing the launch of the GM Rewards™ Mastercard® from Barclays US Consumer Bank.* The revamped loyalty program is said to be simpler. Moreover, the new card provides customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories. GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise [see footnote 1], the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the U.S. and Canada.
“GM has led the U.S. automotive industry in loyalty for a decade [2], and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions. Continue reading
Mobil 1 is Le Mans Sponsor of Cadillac Wayne Taylor Racing
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Cadillac Racing* said today that the Mobil 1™ brand is its primary sponsor of the No. 101 Cadillac Wayne Taylor Racing V-Series.R** for the 24 Hours of Le Mans. Cadillac will contest the 93rd edition of the twice-around-the-clock race on the 8.467-mile course with a four-car factory lineup with drivers who have accumulated 21 Le Mans podiums. The livery has the Mobil 1 logo across the sides and front of the blue and white Hypercar in the top class in endurance racing. Earlier this year, the Mobil 1 team announced an extension of its technical alliance with Cadillac Hertz Team JOTA in the FIA World Endurance Championship (WEC), now making it the Official Motor Oil of Cadillac Racing.
“Le Mans is the ultimate proving ground in motorsport, and we’re proud to support Cadillac’s ambitions through our continued technical partnership,” said Tony Esposito, Strategic Global Alliance Manager, on behalf of the Mobil 1 team. “This new livery reflects what our work with Cadillac is all about – performance, passion and pushing boundaries. We’re thrilled to see it come to life on track at Le Mans, where our legacy in motorsport continues.” Continue reading →