Category Archives: shows and events

Annals of Marketing – Subaru and Arbor Day Foundation

Subaru of America (Subaru Corp. NASDAQ: FUJHF) today announced the launch of its nationwide tree distribution program in partnership with the Arbor Day Foundation® (ADF). It’s claimed to be the largest such corporate effort in the non-profit’s history. As part of the Subaru Loves the Earth® initiative, Subaru retailers will give away established and regionally appropriate trees (up to four feet tall, in one-gallon containers) in communities across the country. Continue reading

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Renault and Nissan Shuffle Alliance Holdings

Renault Group (Euronext: RNO) and Nissan (7201T and NSANY ADR) today announced new business projects for the evolving remains of the failed Renault Nissan Alliance. Renault Group would own 100% of Renault Nissan Automotive India Private Ltd (RNAIPL) by acquiring the 51% shareholding currently held by financially ailing Nissan. Nissan said it will maintain a presence in India with a focus on increasing market coverage. At its heart the shuffle involves complex product programs across global markets, once again requiring cooperation among diverse and distinct corporate cultures that have a troubled past working together. Continue reading

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Aston Martin Debuts Vanquish Volante

Aston Martin in Gaydon today announced the arrival of the new Vanquish Volante. It is the fastest, most powerful open top (convertible in Brit speak – AutoCrat) series production Aston Martin to date. It shares with the coupe the claim as the fastest, most powerful front-engine production car on sale today. Continue reading

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Nissan and SK On Reveal EV Battery Deal

Nissan (7201T and NSANY ADR) and SK On said today that SK On will supply ~100GWh of U.S.-made batteries from 2028 to 2033.  This is Korean SK On first partnership with a Japanese automaker.

“This agreement with SK On is a significant milestone for Nissan’s electrification journey and supports further investment in U.S. manufacturing,” said Christian Meunier, chairman, Nissan Americas. “Through this smart partnership with SK On, we can leverage their growing U.S. production capacity to deliver innovative, high-quality electric vehicles that meet the needs of our customers.” Continue reading

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CFC Reduction Induces Ozone Layer Fixing

A new MIT-led study confirms that the Antarctic ozone layer is healing as a direct result of global efforts to reduce ozone-depleting substances such as chlorofluorocarbons or CFCs. This is significant because scientists have observed signs of ozone recovery in the past. However, the new study is the first to show, with high statistical confidence, that this recovery is due primarily to the reduction of ozone-depleting substances, instead of other influences such as natural weather variability or increased greenhouse gas emissions to the stratosphere.

“There’s been a lot of qualitative evidence showing that the Antarctic ozone hole is getting better. This is really the first study that has quantified confidence in the recovery of the ozone hole,” says study author Susan Solomon, the Lee and Geraldine Martin Professor of Environmental Studies and Chemistry. “The conclusion is, with 95% confidence, it is recovering. Which is awesome. And it shows we can actually solve environmental problems.” Continue reading

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New EV Vans Coming From IVECO and Stellantis

Stellantis Pro One and IVECO (EXM: IVG), which designs, manufactures and markets light, medium and heavy commercial vehicles, today announced the signing of agreements for the supply of two all-electric Light Commercial Vehicles (LCVs) to IVECO* for the European market. They will be based on the Stellantis Pro One mid-size and large van all-electric platforms, ranging from 2.8 to 4.25 tons Gross Vehicle Weight (GVW). Continue reading

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Annals of Marketing – Mercedes-Benz and FYI

“By integrating FYI RAiDiO into our vehicles, we are redefining the in-car entertainment experience. This collaboration with will.i.am and his innovative AI platform allows us to offer our customers a truly personalized and interactive journey, transforming how they connect with music, news and cultural content. This is a significant step towards the future of in-car entertainment, where technology and creativity converge to enhance the driving experience,” claimed Markus Schäfer, Member of the Board of Management of Mercedes‑Benz Group AG, Chief Technology Officer, Development & Procurement. Continue reading

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Toyota Motor Starts Crown Estate Sales in Japan

Toyota Motor Corporation (NYSE: TM and 7203.T) said today that it is starting  sales of its all-new Crown Estate model in Japan. The Crown launched in 1955 with a history that has grown alongside the development of the post-war Japanese economy and Toyota. The new Crown has also advanced the “making ever-better cars” ideal through TNGA [Toyota New Global Architecture platform] and the in-house company system. In 2022, Toyota unveiled four models with different personalities, rather than just one sedan, to the world as the Crown series. The latest Crown would seem to be a natural addition to the U.S. model lineup, AutoInformed speculates. The powertrain  now includes hybrid (HEV) and plug-in hybrid (PHEV) models. Continue reading

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Toyota C-HR+, bZ4X and Lexus RZ European Debuts

Toyota Motor Corporation announced in Japan today that it will be expanding its battery electric vehicle (BEV) lineup in Europe as part of its multi-pathway approach toward achieving a carbon-neutral society. Continue reading

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Interlagos Lap Record – Taycan Turbo GT

A Taycan Turbo GT* set a time of 1:42.1 minutes on the 4.3-kilometer Interlagos circuit on 5 February 2025, Porsche said today. The lap time trimmed almost eight seconds off the record set by the Taycan Turbo S in 2022 (1:49.8 minutes). It was also just under a second inside an earlier production-car lap record set by the 911 Turbo S (1:43.087 minutes).

“Coming to Interlagos and getting behind the wheel of the Taycan Turbo GT right after winning the 24 Hours of Daytona was an incredible experience. I expected the strong acceleration and brutal torque but, ultimately, it was the overall performance that really impressed me,” said Porsche works driver Felipe Nasr who was at the wheel. Continue reading

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Annals of  Off-Road Marketing – Silverado EV ZR2

Chevrolet (NYSE: GM) today unveiled the Silverado EV ZR2 off-road race truck “concept” at the Mint 400 off-road race, where the truck will also compete as part of the Hall Racing team’s lineup. The Silverado EV ZR2 race truck concept joins the team’s Silverado ZR2 and Colorado ZR2 race trucks. Chad Hall will drive the all-electric off-road race truck in the Open Production EV class.

“There is no better proving ground to test the limits of our vehicles than competitive racing,” said Scott Bell, vice president, Chevrolet. “The Silverado EV ZR2 race truck concept, which uses 98% GM production parts, showcases some of the best of Chevrolet to produce a beyond-capable pickup to tackle a challenging race of the Mint 400’s magnitude.” Continue reading

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First Look All-Electric Volvo ES90 Hatchback

Volvo Cars (VOLCAR B:STO) today debuted an all-new, fully electric ES90. With order-books open now in some markets, the ES90 is the latest addition to  Volvo cars. It is the sixth fully electric model in the line, joining the EX90, EM90, EX40, EC40 and EX30 as Volvo continues to covert to full electrification.

“The ES90 combines the refined elegance of a sedan, the adaptability of a fastback, and the spacious interior and higher ground clearance associated with SUVs. It’s a versatile car that does not compromise on comfort or space. A car that allows for bigger adventures and families, striking the perfect balance between your professional and private life, and allowing you to embrace the special moments in life,” Chinese-owned Volvo Cars said. Continue reading

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Subaru of America to Sponsor 2025 Overland Expos

“We are all-in on off-road adventure, and excited to join the thousands of Subaru owners making their way to Overland Expo, a destination event for outdoor enthusiasts. With our unique onsite experiences, Subaru is ready to amplify our customers’ stories and show our appreciation for their dedication to our brand,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America.

The Subaru exhibit will have workshops, live Subie & You Podcast recording sessions, limited-edition giveaways, exclusive Subaru gear, and the newest accessories from outdoor brands such as REI and Thule. Continue reading

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Honda Alabama Starts Production of the 2026 Passport

Associates at the Honda Alabama Auto Plant (AAP) today celebrated the start of production of the all-new 2026 Honda Passport and Passport TrailSport, American Honda Motor Company said today.* The fourth-generation Passport lineup includes the Passport TrailSport, promoted as “the ultimate Honda adventure SUV with authentic off-road capability and versatility, together with exceptional on-road performance.” It has a 3.5-liter DOHC V-6  built at the engine plant in Lincoln . Moreover it has Passport’s first 10-speed automatic transmission., the 2026 Passport offers a number of new rugged features to improve  off-road driving.

“Honda associates in Alabama worked with ingenuity and determination to bring to market the most rugged Honda SUV ever for our customers, the all-new 2026 Honda Passport,” said Lamar Whitaker, plant leader of the Alabama Auto Plant. Continue reading

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Mitsubishi Revises 2025 Outlander SUV

Mitsubishi Motors North America (MMNA) said today its 2025 Outlander has Extensive interior and exterior changes, along with updates steering and suspension. “Sound insulation material achieves a reduction of more than 0.5dB in road noise and nearly 6dB in overall sound isolation compared to the 2024 model. For 2025, the use of steel for the hood and front fenders enhances the vehicle’s NVH (noise, vibration, harshness) damping characteristics,” Mitsubishi said. Continue reading

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