Mazda Motor Corporation (MMC 7261.T) today announced its “Domestic Business Structural Reform Policy” to revive its failing operations in its home market. Domestic sales volume for the Japanese Fiscal Year ending 31 March 2025 was 152,000 units – just barely above its all-time low of 148,445 in 1974. Mazda has a ~4% market share in Japan.*
“The three pillars of the business structural reform are investment for growth to nurture brand, designate priority regions and thorough front-line support to improve in-store experience,” Mazda said in a release. Continue reading












Classic Land Rover Defender Coming to U.S. as an EV
Click to enlarge.
BEDEO, a UK based electric vehicle technology and retrofit company, today announced a partnership with Monarch Defender – known for customizing the Land Rover Defender – to sell the so-called Icons Defender to US-based clients later in 2025.*
“We’ve always believed that great design should last – and with the right technology, it can have a second life that’s even more meaningful,” said Osman Boyner, Founder and CEO of BEDEO. “Partnering with Monarch Defender feels natural; we both share a deep respect for the Defender’s legacy, and a passion for pushing things forward. This partnership is about bringing our technology to the right hands. Monarch Defender understands what makes the Defender so special to people – and they know how to elevate that experience without losing its soul.” Continue reading →