“With a stream of major cell suppliers regularly announcing ‘major’ breakthroughs in solid-state cell technology, it is proving difficult to discern the reality of the state of play at present.” This from GlobalData’s dedicated research platform, the Automotive Intelligence Center, which was released today as an analyst’s comment.*
“The harsh reality is that 90% of news, plans and solid-state plant activity appears to be bogus, as start of production (SOP) dates slip or vanish, with this being particularly true of information coming from China,” said Oliver Petschenyk Powertrain Analyst at GlobalData. Continue reading











Annals of Marketing – VW Gewürz Ketchup Brand
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Volkswagen of America announced today that VW part number 00010 ZDK-259-101, VW Gewürz Ketchup Brand, a condiment used to dress VW currywurst, will be available in the U.S. for a limited time. The public can claim their own bottle, distributed through DriverGear retail operation, starting today at no cost while supplies last.
“This year we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. “We’re celebrating stories, memories, passion, and all the fun, and unexpected things that make Volkswagen the brand we are today —things like our Gewürz Ketchup Brand condiment.” Continue reading →