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Total new-vehicle sales for August 2025, including retail and non-retail transactions, are projected to reach 1,483,000, an 8.2% increase year over year, according to a joint forecast issued today by J.D. Power* and GlobalData.** August 2025 has 27 selling days, one fewer than August 2024. Comparing the same sales volume without adjusting for the number of selling days is an increase of 4.4% from 2024.
“August new-vehicle sales are expected to climb 8.2% from a year ago, including a 7.8% increase in retail volume. A strong result, although the results should be viewed in the context of several unusual factors that are distorting typical monthly sales trends” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading
Penske Drives His Porsche 963 RSP
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Porsche AG said today that Roger Penske took the wheel of the Porsche 963 RSP,* a one-off creation bearing his initials, for the first time. The car was later showcased during Monterey Car Week in California before joining his private collection. Penske completed the first shakedown and familiarization laps in the car that bears his initials on the South Track of the Porsche Experience Center in Atlanta. This let the team inspect the race car after its runs on both the road and track in Europe.
“That was a fantastic experience – an unforgettable moment to finally get behind the wheel,” said Roger Penske, Chairman of the Penske Corporation. “Our partnership with Porsche has led to an incredible history together built over six decades. This is a special moment among many in that partnership. It’s been a privilege to be a part of the team and program that led to its creation.”** Continue reading →