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Nissan and Infiniti said today that the Personalized Sound app that debuted – also today – on the Google Play store is available now for download on every Nissan and Infiniti equipped with Google built-in (footnote 1) including those on the road, at no additional cost. After downloading the Personalized Sound app from the Google Play store, the program directs drivers through a hearing test by playing tones of varying loudness and pitch. The driver responds with how well they can hear each sound by tapping on the infotainment screen, and the program creates a personalized listening profile based on that individual’s hearing.
“We want to elevate every driver’s experience, whether they have a hearing impairment, are audiophiles, or simply want to get the most out of their sound system,” said Mitchell Pope, a senior product planner at Nissan who helped lead the development of Personalized Sound. “Offering an individually tailored audio experience like this is a big first in the U.S. auto industry.” Continue reading
Ford Motor Eliminates Model E in Profit Seeking About Face
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Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth.
“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →