Category Archives: marketing

Man vs Autonomous Machine Race Coming to Suzuka

Posted on 10 October 2024 by Ken Zino

The Abu Dhabi Autonomous Racing League (A2RL)* said today that a “Man vs Machine Showdown” is coming to the Suzuka Circuit in Japan next month. The exhibition race will be the first time Japanese spectators  can see a head-to-head race between human drivers and AI technology. It will take place on the Super Formula double-header season finale on November 9-10.

“In partnership with Japan Race Promotion, A2RL’s ‘Man vs Machine’ challenge will pit two Super Formula race cars against each other in a head-to-head competition. One car will be piloted by former F1 driver Daniil Kvyat, A2RL’s development driver, while the other will be entirely controlled by advanced autonomous algorithms and robotics, showcasing cutting-edge technology,” A2RL said. Continue reading →

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Off The Grid! – New GM Energy PowerBank

Posted on 10 October 2024 by Ken Zino

GM Energy said today that it is launching the so-called GM Energy PowerBank, a stationary storage product that allows EV owners the ability to store and transfer energy from the grid. It also has the option of integrating with solar power equipment. The General Motors* subsidiary has also expanded access to energy management products across all 50 states. It’s the latest step whereby EV customers can gain increasing independence from utility companies and the unreliable, climate change vulnerable power grid. It’s also the latest move that shows fossil-fueled stock analysts  – many of them reflexively negative on GM – are headed for extinction. Continue reading →

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First Glance – Volkswagen Tiguan Update via Tayron

Posted on 9 October 2024 by Ken Zino

“The new Tayron is a bonafide Volkswagen: its quality is reflected in every detail; it is comfortable and practical for everyday life, and it is available with a wide range of drive systems. With this new Volkswagen SUV, we are further expanding our range in a growing segment and closing the gap between our best-seller, the Tiguan, and our luxury SUV, the Touareg. I am convinced that the Tayron will make its mark and be well received by our customers,”said Thomas Schäfer, CEO of Volkswagen Passenger Cars. Continue reading →

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Annals of Marketing – Ford Bronco Free Wheeling Package

Posted on 8 October 2024 by Ken Zino

Ford Motor (NYSE: F) today announced a new 2025 Bronco Free Wheeling appearance package.* The retro marketing ploy adds red, orange, and yellow touches derived from Ford’s Free Wheeling trucks, vans and Broncos of the 1970s and 1980s – back when Ford was able to sell passenger vehicles. 

“Bronco has always been about fun and capability since day one and Free Wheeling’s looks kick that up a notch with its sunset inspired beach vibes,” claimed Steve Gilmore, Ford Vehicle Personalization chief designer. “We’ve modernized the new Bronco Free Wheeling in line with today’s fashion and graphic trends, including seats that mimic the color palette of the exterior stripes and unique pops of color that come together in an optimistic way.”  Continue reading →

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IONNA Breaks Ground on So-Called Rechargery for EVs

Posted on 3 October 2024 by Ken Zino

IONNA, a charging network founded by eight automakers – BMW, General Motors, Honda, Hyundai, Mercedes-Benz, Kia, Stellantis and Toyota –  announced today the ground breaking for the first IONNA ‘Rechargery.’ It is remaking a historic district gas station into an EV charging station in Apex, North Carolina. AutoInformed notes the irony, and also  that the town was built around a railroad steam engine refill pond, which the workers dubbed Apex. Continue reading →

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U.S. Vehicles Sales Drop as Consumers Wait for Discounts

Posted on 2 October 2024 by Ken Zino

“September sales were in line with our forecast, although our expectations were modest for what was always penciled in to be a quieter month. Even though the Federal Reserve cut interest rates by 50 basis points – above the expectations of many analysts – it is likely to take some time for lower borrowing costs to feed through to the auto industry. Generally, high vehicle pricing is keeping monthly payments elevated, and therefore some consumers are still sitting on the sidelines,” said David Oakley, Manager, Americas Sales Forecasts at GlobalData. Continue reading →

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Nissan Group U.S. Q3 Sales Off 2.2% with Varying Results

Posted on 1 October 2024 by Ken Zino

Nissan Group today announced total U.S. third-quarter (July – September) sales for 2024 of 212,068 units, a decrease of -2.2% versus the prior year.

Broken out ,Infiniti USA reported deliveries of 14,540 vehicles Q3 2024, a decrease of 12.1%.The QX50 crossover bucked the trend, with an increase of 11.7% for the quarter and 10.1% for the year. Infiniti car sales plunged -36.2% at 2041. Infiniti CUV/SUV sales were off -8.7% at 14,503. Continue reading →

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American Honda September Sales Drop 9%

Posted on 1 October 2024 by Ken Zino

American Honda today posted tepid September sales of 105,527 units down ~9% month over month and year-to-date.

“Our sales momentum has continued through the third quarter with strong demand for Honda and Acura SUVs, and growing sales of electrified models,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Company.

“Despite some supply issues due to the preparation for EV manufacturing and supply challenges related to the catastrophic Hurricane Helene in the Southeast, we continue to gain sales momentum based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers,” Woefler claimed. Since the results weren’t broadcast it’s impossible to know if his nose grew longer when making that claim. Continue reading →

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Toyota Motor North America September Sales off 20%

Posted on 1 October 2024 by Ken Zino

Toyota Motor North America (NYSE: TM) posted U.S. September sales of 162,595 vehicles, down 20.3% on a volume basis and down 9.9% on a daily selling rate (DSR) basis versus September 2023. This is consistent with the expected industry sales slump evident at all other automakers thus far. September electrified vehicle sales consisting of hybrids, plug-in hybrids, pure electrics and fuel cells were 48.4% of total sales volume and totaled 78,683, up 22.4% on a volume basis and up 38.3 % on a DSR basis. Toyota remains the industry’s number one retail brand through the nine month period. Continue reading →

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GM Posts Modest U.S. Sales increase for Q3 2024

Posted on 1 October 2024 by Ken Zino

General Motors (NYSE: GM) said today its dealers increased retail sales by 3% year over year in September and delivered 659,601 total vehicles, down 2%, in the U.S. during Q3 of 2024. The company posted another record quarter of EV sales with 32,195 total deliveries, up 60% year-over-year and up 46% compared to the second quarter of 2024. The industry total SAAR is estimated at 16.2 million, equal to Q2 and YOY. There were 76 selling days for Q 3 2024 and 78 selling days for the same Quarter last year.

“GM’s EV portfolio is growing faster than the market because we have an all-electric vehicle for just about everybody, no matter what they like to drive,” claimed Rory Harvey, GM executive vice president and president of Global Markets. Continue reading →

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Mattias Ekström Joins Ford Performance for 2025 Dakar Rally

Posted on 1 October 2024 by Ken Zino

“Joining the Ford Dakar program is really exciting for me,” said Mattias Ekström. “Ford and M-Sport have built a vehicle that looks, sounds, and drives awesome and we all have a common ambition to win the Dakar Rally. I have had four tries at Dakar so far and now I can say that I have some experience to be able to aim for the top. There is also a lot of knowledge and experience in the team to back up the ambition – starting with the long motorsport heritage of Ford, proven track record of M-Sport, very impressive driver line-up, smart engineers, technicians, and the rest of the team. I look forward to the first competitive outing with the Ford Raptor T1+ at Rally du Maroc and later at the Dakar Rally. I am in it to win it and I hope we will have very successful and great years ahead of us. I will do everything in my power to make it happen.” Continue reading →

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Loyalty Keeps Vehicle Buyers Out of Market Amidst Shortages

Posted on 30 September 2024 by Ken Zino

Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by other brands, according to the J.D. Power 2024 U.S. Automotive Brand Loyalty StudySM.

“Amid ongoing inventory shortages, the most loyal customers actually stayed out of the market if they were unable to get their desired vehicle,” said Tyson Jominy, vice president of data & analytics at J.D. Power. “Now that inventory levels are recovering, customers are coming back. In particular, Toyota and Honda are benefiting from increased availability of hybrid vehicles, with Honda owners swapping out their gas-powered vehicles for hybrids at nearly triple the rate of the industry average. Lexus is also benefitting from strengthened residual values, which are helping drive loyalty for the brand despite premium brands as a whole experiencing a plateau this year.” Continue reading →

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McLaren W1 Supercar Global Reveal This Sunday

Posted on 27 September 2024 by Ken Zino

McLaren Automotive today said that the next version of its legendary ‘1’ car lineage – a new supercar named W1, will be revealed at 13:00 BST on Sunday 6 October 2024. The McLaren W1 is the successor to the McLaren F1. The W1 name “celebrates McLaren’s World Championship mindset.” The public reveal date marks the 50th anniversary of McLaren winning its first Formula 1 Constructors’ World Championship, and Emerson Fittipaldi winning the 1974 World Drivers’ Championship with McLaren.

“The McLaren W1 is defined by real supercar principles and is the ultimate expression of a McLaren supercar. Born of our rich racing history and World Championship mindset, W1 pushes the boundaries of performance and is worthy of the ‘1’ name. Like its predecessors the F1 and McLaren P1™, W1 defines the rulebook of a real supercar,” Michael Leiters, Chief Executive Officer, McLaren Automotive. Continue reading →

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Prius Prime Changes its Name to Prius Plug-in Hybrid for 2025

Posted on 26 September 2024 by Ken Zino

Toyota (NYSE:TM) said today that the 2025 model year version of Prius Prime will be rebranded as the  Prius Plug-in Hybrid. The change to the Prius Plug-in is intended to help consumers easily identify the powertrain choices among Prius models. The 2025 Prius Plug-in Hybrid will also adopt a “PHEV” badge on the rear, indicating its Plug-in Hybrid Electric Vehicle powertrain. It will be available in three grades: SE, XSE and XSE Premium. Pricing was omitted. Back in 2022 when a new Prius Prime model was introduced, with a manufacturer estimated EV range of up to 44 miles and a 6.6-second 0-60 time, it was a flexible vehicle short and longer trips. The 2025 with a 13.6 kWh lithium-ion battery, the SE grade has a manufacturer-estimated 44-mile all-electric driving range rating. While the XSE and XSE Premium have a manufacturer-estimated 40 mile all-electric driving range rating. Continue reading →

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Stellantis Holds Media Drive for Chinese Leapmotor EVs

Posted on 24 September 2024 by Ken Zino

The first European Media Drive is now taking place in Milan for the C10 and T03 models of the Leapmotor brand, a Chinese company in the technology field which has the highest growth in the New Energy Vehicle (NEV) sector.* The event, held in Milan and Lake Maggiore, marks the official debut of Leapmotor International in Europe. In a controversial move in October of 2023 Stellantis took 51% of a joint venture with Leapmotor that gives it exclusive rights to build, export and sell Leapmotor EVs outside China.**

“Stellantis will invest more than €50 billion during the next 10 years in the field of electrification and will do everything it can to reach the targets set out in its Dare Forward 2030 strategic plan, including the achievement of a 100% sales mix of BEV vehicles in Europe by 2030 and 50% of BEV passenger cars and light commercial vehicles in the United States. To reach these sales goals, the company is ensuring around 400 GWh of battery capacity with the support of six battery factories in North America and Europe. Stellantis aims to become a zero carbon-emissions company across all sectors by 2038, with a percentage offsetting for an amount of the remaining emissions,” the company formed by the merger of FCA and PSA said today. Continue reading →

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