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Auto manufacturer websites are important for shoppers at all stages of the decision-making process during new-vehicle shopping, according to the J.D. Power 2026 U.S. Manufacturer Website Evaluation Study℠ – Winter, released today.* Among those who already know which vehicle they want, 83% still visit the manufacturer’s website to conform their research. Of shoppers who are undecided on a vehicle, 94% visit a manufacturer’s website and Power says have higher engagement as they spend more time browsing and viewing detailed content.
“One in three new-vehicle shoppers begin their journey without a specific brand in mind, yet nearly all of them still visit an OEM website,” said Cory Maxwell, digital experience consultant at J.D. Power. “While those shoppers are highly engaged, we continue to see that about 20% of OEM sites prioritize branding over the detailed vehicle information shoppers are actively seeking. At that stage, the brand has already done its job by getting shoppers to the site, so what matters most is helping them evaluate the vehicle.” Continue reading
Mercedes AMG 2026 Experience Goes Off-Road
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Mercedes‑AMG today announced the continuation and expansion of its 2026 AMG Experience season with the inclusion for the first time of off-road driving.
“Back by popular demand, AMG Experience’s ‘On Road’ program returns in 2026. This exclusive six-day excursion features a premier lineup of AMG vehicles and unforgettable driving experiences through some of the West’s most breathtaking landscapes. This AMG Experience journey begins and ends in Jackson Hole, Wyoming, with scenic routes winding through Grand Teton National Park and onward toward the geothermal wonders, towering peaks and sweeping valleys that define the Yellowstone region. Along the way, participants will take in pristine lakes, vast grasslands and the raw beauty of the American West – all while enjoying the unparalleled comfort and performance of Mercedes-AMG,” Mercedes said. Continue reading →