Category Archives: news analysis

Porsche AG Reorganization 2.0 or The New Strategy 2035

Posted on 11 March 2026 by Ken Zino

Porsche AG (P911.DE) said today at the company’s annual press conference in Stuttgart that it is shifting into the next gear in the realignment of the company and its product portfolio, which began in 2025 after disastrous financial results.*

“Since I took office, our management team has systematically analyzed the situation and begun a series of initial targeted measures. These include the consistent application of our Value over Volume principle, especially in the difficult market environment of China; and the quality-oriented ramp-up of production of the all-electric Cayenne,” said the new CEO, Dr Michael Leiters. Continue reading →

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Hit-And-Run Crashes at Record High

Posted on 11 March 2026 by Ken Zino

“While the reasons drivers flee vary, the outcomes are often too severe or fatal and our analysis shows the percentage of this crash type continues to increase during the past several years,” said Dr. David Yang, President and Executive Director of the AAA Foundation for Traffic Safety. “Drivers must understand that leaving the scene only compounds the harm. Staying, calling for help, and taking responsibility can save lives.” Continue reading →

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Honda Heritage Parts Program Debuts

Posted on 10 March 2026 by Ken Zino

“In this 40th anniversary year of the Acura brand, the launch of Honda Heritage Parts is especially meaningful, giving Acura enthusiasts the support they need to continue enjoying their first-generation Acura NSX,” said Steven Bailey, vice president of Honda and Acura Parts, Service and Technical Division. “At its core, the new Honda Heritage Parts program honors our shared passion for these iconic vehicles and helps ensure they can be enjoyed by future generations.” Continue reading →

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IndyCar – Freedom 250 to Run Past U.S. Capital

Posted on 10 March 2026 by Ken Zino

“This circuit is unlike any other street race we’ve seen,” said two‑time NTT IndyCar Series champion and back‑to‑back Indianapolis 500 winner Josef Newgarden, who toured the circuit on Monday morning. “You’ve got a high‑speed section down Pennsylvania Avenue that will reward commitment and precision, mixed with technical corners around 9th Street that will demand respect. Racing through the heart of American history, with those amazing landmarks lining the course, is going to be incredibly powerful. I can’t wait to be back here to race and celebrate America’s birthday at the Freedom 250 Grand Prix.” Continue reading →

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Instrument Panel Display Failures – Honda, Acura Recalls

Posted on 9 March 2026 by Ken Zino

“Due to software defects, the instrument cluster and center infotainment display can go blank while the vehicle is in operation. When the condition occurs, the instrument cluster will not display vehicle information, including but not limited to the speedometer, tachometer, warning telltales, and indicator lamps,” Honda said in the required safety defect recall filing made public this morning by the National Highway Traffic Safety Administration (NHTSA) this morning. Continue reading →

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Ford Recalls 850,000 Bronco, Edge SUV Rear View Cameras

Posted on 9 March 2026 by Ken Zino

“On affected vehicles, the APIM (Accessory Protocol Interface Module) may experience a temporary thermal shutdown condition for up to five minutes. When the APIM shutdown occurs, customers lose the ability to display the Rear View Camera (RVC) image while in reverse gear,” Ford said in the required safety defect filing documents made public this morning by the National Highway Traffic Safety Administration (NHTSA) this morning. Continue reading →

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Ford Recalls Escape, Explorer, Lincoln Aviator, Corsair SUVs

Posted on 9 March 2026 by Ken Zino

“On the affected vehicles, it may be possible to have the SYNC screen image on the center display flipped or inverted immediately after an ignition cycle. This may result in the image displayed having inverted or flipped buttons, camera guidelines, and the rear-view camera image while in reverse gear,” Ford said in the mandatory safety defect recall filing made public by the National Highway Traffic Safety Administration (NHTSA) this morning. Continue reading →

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Jeep Wrangler Finally Fixes Crash-Test Tipping

Posted on 6 March 2026 by Ken Zino

The 2026 Jeep Wrangler 4-door remained upright during the driver-side small overlap crash test, resolving a longstanding issue with the popular SUV, the Insurance Institute for Highway Safety (IIHS) said today. The improved result came after changes were made to the frame rail.*

“Wranglers built after October 2025 earn an acceptable small overlap rating, which combines results from the driver-side and passenger-side tests. While the vehicle provides solid protection overall, in the passenger-side test, it showed a high risk of injury to the front passenger’s right foot and leg,” IIHS said. Continue reading →

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Acura and Honda to Export U.S. Made Vehicles to Japan

Posted on 5 March 2026 by Ken Zino

“Since Honda began auto production in America more than four decades ago, we have been dedicated to delivering quality for the world, made in the U.S.A.,” said Jun Jayaraman, senior vice president of the Manufacturing Management Center at Honda Development & Manufacturing of America. “From the onset, Honda has believed in our American manufacturing talent, and we are proud to export quality vehicles built by our associates in Alabama to Honda customers in Japan.

“Building Acura models in America for the past thirty years has been a source of immense pride, and now exporting the American‑built Integra Type S to Japan takes that pride to a new level,” said Jayaraman. Continue reading →

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BMW Group Plant Spartanburg Largest U.S. Auto Exporter

Posted on 5 March 2026 by Ken Zino

“Plant Spartanburg is proud to be the largest automotive exporter by value in the United States, a distinction that underscores our commitment to both the state of South Carolina and the nation’s economic strength,” said Robert Engelhorn, president and CEO of BMW Manufacturing in Spartanburg. “Our exports play a crucial role in supporting a favorable balance of trade, which is essential for sustained economic growth.” Continue reading →

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IIHS Pushing for Optimal State Safety Belt Use Laws

Posted on 4 March 2026 by Ken Zino

“This calculator will help advocates and policymakers understand the safety benefits a state can reap with simple legislative changes,” said Chuck Farmer, IIHS vice president for research. “For the 22 jurisdictions that already have the strongest provisions in place, it shows the cost of any potential backsliding.” Continue reading →

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Volvo Cars to Increase EX60 SUV Production to Meet Demand

Posted on 4 March 2026 by Ken Zino

“That so many customers ordered the EX60 in the first month has surpassed our expectations, and it’s a good ‘problem’ to have,” said Erik Severinson, chief commercial officer at Volvo Cars. “We are very encouraged to see such strong demand for our game-changing electric SUV, and we are now reviewing our production plans for 2026, as we gear up for the start of customer car production next month. Continue reading →

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Volvo Cars – 2.5 Million Software Upgrades Are Now Free

Posted on 3 March 2026 by Ken Zino

“This update is one of the largest over-the-air updates in automotive history, leveraging years of investment in Volvo Cars’ tech stack to improve life with their cars for millions of people,” says Anders Bell, chief engineering and technology officer at Chinese-owned Volvo Cars. “Our new user experience delivers significant updates and improvement in areas most used by drivers, and directly addresses the needs and desires of our customers.” Continue reading →

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Annals of Marketing – Goodyear Vault Online Debuts

Posted on 3 March 2026 by Ken Zino

Goodyear* (NASDAQ: GT) has introduced another way for consumers to “experience the company, its brands and its 128-year legacy.” The so-called “The Vault” is an online marketplace where consumers can explore and purchase historic artifacts, signed memorabilia, limited-edition merchandise and … Continue reading →

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Ganassi Racing’s Palou Rules 2026 NTT IndyCar Start

Posted on 2 March 2026 by Ken Zino

Alex Palou opened the 2026 NTT IndyCar Series* season with a dominant victory in the Firestone Grand Prix of St. Petersburg with a 12.49 second lead over the No. 3 DEX Team Penske Chevrolet of NTT P1 Award winner Scott … Continue reading →

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