Category Archives: mobility company

Mazda Axes Advance, Production and Design Modeling Studios

Posted on 29 December 2025 by Ken Zino

Mazda Motor Corporation (MMC 7261.T) announced on 26 December organizational changes that eliminates its traditional Advance, Production and Design Modeling Studios, among other moves, that are effective 1 January 2026. This is part of the so-called Mazda 2030 Vision, an ongoing business recovery strategy. Results so far are slight. Consider the disastrous financial results for the first half of the Japanese fiscal year ending March 31, 2026 (April 1, 2025 through September 30, 2025). Global sales volume was 609,000 units, down 3% year-over-year. The operating loss was ¥53.9 billion. The net loss attributable to owners of the parent company was ¥45.3 billion.

“The timing of the Japan-US auto tariff reduction was later than initially expected, which had an impact of ¥10.3 billion. As a result, although we aimed for break-even in the second quarter, we posted an operating loss of ¥7.8 billion. We see the second quarter result establishing a foundation for turnaround in the second half of the year,” MMC said. Continue reading →

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Honda Aircraft Company Offers Performance Upgrade Package

Posted on 22 December 2025 by Ken Zino

Honda Aircraft Company has announced the HondaJet APMG S, a new performance upgrade package for owners and operators of HondaJet Classic and HondaJet APMG (Advanced Performance Modification Group) aircraft. This provides operators of  early production HondaJets, the prospect of  upgrading their aircraft with technical innovations introduced on more recent iterations of the platform, such as the HondaJet Elite S. The APMG S modifications package has been certified by the Federal Aviation Administration (FAA) as of the time of publication for installation on aircraft registered in the United States of America, with foreign certification planned to follow. [Hardly surprising given Honda’s heritage of innovation and advancement– AutoCrat] Continue reading →

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Toyota to Export U.S. Made Vehicles to Japan

Posted on 19 December 2025 by Ken Zino

Toyota Motor Corporation (NYSE: TM, 7203T)* said today that it intends to begin introducing three models produced in the United States to the Japanese market starting in 2026. Targeted the Camry sedan, Highlander SUV and Tundra pickup truck. ** As part of planning, Toyota will also make use of a new system being considered by the Ministry of Land, Infrastructure, Transport and Tourism following bilateral negotiations.

“The Camry sedan combines sophisticated design with comfort, while boasting outstanding fuel efficiency. This global Toyota model has remained a top seller in the United States for many years. The Highlander is a three-row SUV popular with families, featuring a spacious interior and excellent off-road ability that can handle anything from city driving to the great outdoors. Toyota has decided to reintroduce these two models, which were previously sold in the Japanese market until 2023 and 2007, respectively.” Toyota said. [It’s not clear if any significant volume will result. In fact, it’s unlikely for the large SUV and pickup – AutoCrat.] Continue reading →

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Honda Recalls 2025 CR-V Fuel Cell EVs

Posted on 17 December 2025 by Ken Zino

American Honda Motor Co. (NYSE: HMC) is recalling 388 Honda 2025 model-year CR-V Fuel Cell EV vehicles.* Coolant inside the fuel cell stack may leak into the fuel cell stack case, causing an internal short circuit. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 305, “Electric-powered vehicles: Electrolyte Spillage and Electrical Shock Protection.” [Unlike most automakers, Honda made the filing public via press release before the National Highway Traffic Safety Administration (NHTSA) made it public, usually on Monday mornings. – AutoCrat.] Continue reading →

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Ford Motor Eliminates Model E in Profit Seeking About Face

Posted on 16 December 2025 by Ken Zino

Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth. Ford will write off $19.5 Billion as it attempts to do this.

“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →

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Wadda You Say? Personalized Sound at Nissan, Infiniti

Posted on 15 December 2025 by Ken Zino

Nissan and Infiniti said today that the Personalized Sound app that debuted – also today – on the Google Play store is available now for download on every Nissan and Infiniti equipped with Google built-in (footnote 1) including those on the road, at no additional cost. After downloading the Personalized Sound app from the Google Play store, the program directs drivers through a hearing test by playing tones of varying loudness and pitch. The driver responds with how well they can hear each sound by tapping on the infotainment screen, and the program creates a personalized listening profile based on that individual’s hearing.

“We want to elevate every driver’s experience, whether they have a hearing impairment, are audiophiles, or simply want to get the most out of their sound system,” said Mitchell Pope, a senior product planner at Nissan who helped lead the development of Personalized Sound. Offering an individually tailored audio experience like this is a big first in the U.S. auto industry.” Continue reading →

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Bye Sauber – Hi Audi Revolut F1 Team

Posted on 15 December 2025 by Ken Zino

The Audi Revolut F1 Team today unveiled its official name, logo, and announced that its global launch will take place in Berlin on 20 January 2026. This is the latest phase for the Audi Revolut F1 Team toward joining the Formula One World Championship in 2026. The team name and logo combine Audi F1 and global fintech Revolut, following the confirmation of the title partnership in July 2025.*

“Unveiling the Audi Revolut F1 Team name and logo marks another major milestone on our journey into the pinnacle of motorsport. Both give our ambition a clear identity, reflecting a strong vision and innovative spirit. We now look ahead to Berlin in January, where we will officially present this exciting new chapter for the Audi brand to the world,” said Gernot Döllner, CEO of Audi AG and Chairman of the Board of Directors of Sauber Motorsport AG. Continue reading →

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Pre-Owned Vehicle Marketing – Stellantis, Cox Automotive

Posted on 12 December 2025 by Ken Zino

Stellantis (NYSE: STLA. STLAM.MI) and Cox Automotive Europe today announced the signing of a long-term collaboration agreement that is intended at creating a remarketing ecosystem dedicated exclusively to Stellantis-owned Pre-Owned Vehicles, to be accessible to all professional operators in the … Continue reading →

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Toyota Enhances Arizona Proving Ground

Posted on 10 December 2025 by Ken Zino

Toyota Motor North America (NYSE: TM, 7203T) today celebrated the completion of new construction and updated offerings at its Arizona Proving Ground. Joined by local government officials during an event, Toyota leaders discussed the improvements for vehicle and automotive technology testing and development.

“We are proud to strengthen the offerings at our world-class facility in Arizona, not only for Toyota, but for any company that has use for these amenities,” said Monte Kaehr, group vice president of Vehicle Development Engineering at Toyota Motor North America’s Research and Development. Continue reading →

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First Look – $34,995 Subaru Uncharted EV

Posted on 9 December 2025 by Ken Zino

Subaru of America (Subaru Corp. NASDAQ: FUJHF) today announced pricing of the new 2026 Uncharted EV due to arrive at dealers early next year. The all-new, all-electric compact crossover has standard Subaru Symmetrical All-Wheel Drive on most models, and an … Continue reading →

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Stellantis and Bolt Partner on Driverless Mobility

Posted on 9 December 2025 by Ken Zino

Stellantis (NYSE: STLA) and Bolt, a European mobility platform, today announced they have entered a partnership to jointly explore the development and use of Level 4 (driverless) autonomous vehicles for commercial operations across Europe. [The move is a defensive one as the Chinese undoubtedly are preparing to attack this lucrative segment – AutoCrat]*

“Our AV-Ready Platforms™ are designed for maximum flexibility, so we can deliver the best possible experience for European customers. Autonomous fleets can also contribute to a lower carbon footprint by enabling a shared and optimized mobility, reducing congestion and emissions. Partnering with Bolt is intended to bring this vision closer to reality, combining our engineering expertise with their operational reach in the hopes of making driverless mobility a trusted part of everyday life in Europe,” said Antonio Filosa, Stellantis CEO. Continue reading →

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Stellantis Shows Two Autonomous Driving Vehicles

Posted on 5 December 2025 by Ken Zino

Stellantis (NYSE: STLA. STLAM.MI) today showed its latest automated driving technologies. This occurred at the so-called Hi-Drive Final Event in Brussels. [Hi-Drive is a European technology demonstration project dedicated to advancing vehicle automation. “The program focuses on expanding automated vehicles’ … Continue reading →

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Toyota 2026 Mirai – Cordless EV with 402 Mile Range

Posted on 3 December 2025 by Ken Zino

“The 2026 Mirai continues to pave the road ahead, combining advanced hydrogen fuel-cell technology, elegant design, and exceptional performance. It sets a high standard for eco-conscious vehicles that deliver both style and driving excitement. As a pioneer in hydrogen mobility, the Mirai brings electric energy to the forefront, offering drivers a compelling and responsible choice for the road ahead,” Toyota said. Continue reading →

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New Mercedes-Benz Electric CLA to start at $47,250

Posted on 28 November 2025 by Ken Zino

Mercedes-Benz USA said the week that its  all-new electric CLA sedan will start at $47,250 (footnote 1) when the first vehicles appear on U.S. roads in December, with the available volume progressively ramping up through the first quarter of 2026.

“The compact sedan sets new standards with intuitive technologies, striking design, enhanced comfort and up to 374 miles (EPA) of electric range,” Mercedes-Benz claimed. Continue reading →

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Nissan to Test Autonomous Mobility Service in Nada Gogo

Posted on 28 November 2025 by Ken Zino

Nissan Motor (7201T and NSANY ADR) today announced that, in collaboration with Kobe City, it will begin a field test of an autonomous mobility service in the Nada Gogo area starting 19 January 2026.

“The Nada Gogo area in Kobe is a renowned tourist destination, celebrated worldwide for its traditional sake brewing and rich history. Through this test, Nissan will leverage its autonomous driving technology to offer a new travel experience for visitors touring sake breweries, enhancing convenience for tourists and exploring opportunities for regional revitalization. The autonomous mobility service seeks to create new experiential value for visitors and contribute to the promotion of tourism in Kobe,” Nissan said. Continue reading →

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