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Porsche AG said today that Roger Penske took the wheel of the Porsche 963 RSP,* a one-off creation bearing his initials, for the first time. The car was later showcased during Monterey Car Week in California before joining his private collection. Penske completed the first shakedown and familiarization laps in the car that bears his initials on the South Track of the Porsche Experience Center in Atlanta. This let the team inspect the race car after its runs on both the road and track in Europe.
“That was a fantastic experience – an unforgettable moment to finally get behind the wheel,” said Roger Penske, Chairman of the Penske Corporation. “Our partnership with Porsche has led to an incredible history together built over six decades. This is a special moment among many in that partnership. It’s been a privilege to be a part of the team and program that led to its creation.”** Continue reading
Mixed Results – Automaker Use of AI-Technology
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The J.D. Power* 2025 U.S. Tech Experience Index (TXI) StudySM just released says that Artificial Intelligence can improve the customer’s experience. However, Artificial Intelligence use presents its own difficulties.
“Smart technologies appear to not only anticipate the driver’s needs but also reduce the cognitive workload and some of the difficulties that drivers face with digital systems,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “Ultimately, what matters most to vehicle owners – and therefore to automakers and suppliers – is how useful the technology is and whether it enhances their driving experience. While smart technologies are not without issues, they represent a meaningful step forward. Continued development will be essential to address current challenges and maximize their effectiveness.” Continue reading →