Audi has shown its first supercar with, ahem, a high-performance hybrid powertrain. This is technological progress of a sort with an as yet unknown response from potential customers. Deliveries of the supercar, limited to 499 units, will begin in the first half of 2027. It is the fastest and most powerful production vehicle in the brand’s history.*
“With the Audi Nuvolari,** we are accelerating technological progress,” claimed Gernot Döllner, Chairman of the Board of Management of Audi AG. “It shows what is possible when the focus is on technology, performance, and execution through teamwork – and when we achieve progress together.” Continue reading









Magna CEO Swamy Kotagiri Speaking on Decisions That Will Shape the Next Decade of Automotive Manufacturing
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Magna (TSX: MG. NYSE: MGA) CEO Swamy Kotagiri spent some time today addressing the Automotive Press Association in Troy, Michigan. In keeping with my many years of covering Kotagiri, he was intelligent, logical, foresighted, humble and politically astute – politely sidestepping answering a question on the upcoming 2026 USMCA Trade Agreement renewal – befitting his leadership at the mega Canadian Tier One auto parts and components designer, developer and parts supplier. [Magna is the largest automobile parts manufacturer in North America by sales of original equipment parts. It has 350 manufacturing plants globally some with Unifor, UAW and German Metal Workers unions. The remarks have been lightly edited for space and clarity – AutoCrat.]*
“The biggest challenge in today’s automotive industry is not really anticipating change. It’s made in big capital allocation decisions, assumptions in markets that are constantly changing,” Kotagiri said. “Technology is moving, consumer demand is moving, policy is moving, and of course, geopolitics is influencing where and how we operate. Continue reading →