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Category Archives: shows and events
Annals of Marketing – Chevrolet Heartbeat of America Revived
Scenes for the commercial were filmed in Texas and in Maine, and include the Chevrolet Bolt, Trax, Equinox, Equinox EV, Traverse, Colorado, Silverado and Silverado HD.
The “Heartbeat of America” revival is part of the brand’s America 250 initiative – a year-long campaign that “honors the people, places and values that continue to shape the nation. With more than 115 years in the U.S., and nearly 3000 dealers across the country, Chevrolet is woven into the fabric of America.” Continue reading
Posted in auto news, marketing, shows and events
Tagged auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, colorado, corvette, Dinah Shore, Heartbeat of America, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, Silverado ev, Silverado HD, Silverado LD, Steve Majoros, The Red Clay Strays, X @KenAutoinformed
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Milestones – Nissan Canton Builds 1 Millionth Frontier Truck
“This milestone reflects the skill of our Canton team and the strength of the community behind them,” said Victor Taylor, division vice president, U.S. Manufacturing, Supply Chain Management and Production Engineering. “Canton’s precision, pride and consistency are in every truck that rolls off the line.” Continue reading
Posted in auto news, manufacturing, milestones, mobility company, shows and events
Tagged auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Canton Vehicle Assembly Plant, christian meunier, Frontier pickup, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, Victor Taylor, X @KenAutoinformed
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First Look – 2027 Porsche Taycan EV. Values Crisis?
Porsche (P911.DE) said yesterday that it is enhancing the driving experience of all Taycan models. Some of the changes arise from what AutoInformed thinks is an identity crisis caused by long-held Porsche technology and marketing values facing new-age electronics and … Continue reading
Posted in auto news, electric vehicles, electronics, engineering, new vehicle, news analysis, opinions, shows and events, software defined vehicles, software defined vehicles
Tagged 2027 Porsche Taycan EV, AI-supported Voice Pilot, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, Kevin Giek, Lars Kern, Manthey Kits, Porsche Digital Interaction, Porsche Electric Sport Sound, the Nürburgring Nordschleife, Weissach package, X @KenAutoinformed
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June 2026 Light Vehicle Production Forecast So-So
S&P Global Mobility’s May forecast released today noted that Geopolitical risk around the Middle East and the Strait of Hormuz keeps oil risks elevated, with “higher for longer” pricing still a base case and possible shipping/logistics hiccups. The biggest shift is a more constrained outlook for China light-vehicle demand, translating into lower sales and production. Continue reading
Posted in auto news, economy, manufacturing, news analysis, shows and events, transportation, Trump Truth Tests
Tagged auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, Lexus ZC, Mike Wall, S&P Global Mobility, S&P Global Mobility’s June 2026 light vehicle production forecast, Strait of Hormuz, X @KenAutoinformed
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UAW Local 2093 Members Ratify New American Axle Contract
“Not only did they take care of the legacy people that were here and made the tough decisions back in 2008 to keep the place open, they took care of the people working there today,” said UAW Region 1D Director Steve Dawes. “They also took care of all the future generations that will come to work here in Three Rivers, Michigan, at American Axle.”
Over the ten-day strike, UAW Local 2093 members attracted the interest and support of local community and political allies from across the state, including Governor Gretchen Whitmer, Lieutenant Governor Garlin Gilchrist, Secretary of State Jocelyn Benson, State Senator Sean McCann, Three Rivers Mayor Angel Johnston, U.S. Senate candidate Abdul El-Sayed, candidate for Michigan Attorney General Eli Savit, among others. Continue reading
Posted in auto news, customer satisfaction, labor issues, litigation, manufacturing, news analysis, people, shows and events
Tagged Abdul El-Sayed, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Governor Gretchen Whitmer, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, Lieutenant Governor Garlin Gilchrist, State Senator Sean McCann, UAW Local 2093, UAW President Shawn Fain, X @KenAutoinformed
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Mixed Results on Trump Auto Tariff, Policy Scorecards
Plante Moran shared its North American Production Outlook 2026 – 2033 forecast with the Society of Automotive Analysts this week. It is investigating at the mid-2026 point how electrification continues to influence auto industry direction as the year unfolds. The estimable mega-consulting firm that deals in audit, tax, consulting, and wealth management globally has a significant advisory presence in the auto industry. It says changes are coming later this decade and into the early 2030s.
“The North American production volume outlook for growth remains, but we’re seeing some geographic shifts, mostly to the US. And amount of this growth will be encountered in the later years of our projections,” said Dan Lee, principal at the Southfield, MI office. And that’s largely due to the delays in EV adoption that we’ve seen whether that’s planned to be paused or not.” Continue reading
Posted in auto news, economy, financial results, labor issues, manufacturing, news analysis, opinions, shows and events, transportation, Trump Truth Tests
Tagged auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Dan Lee, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, Plante Moran, Society of Automotive Analysts, USMCA tariff volume, X @KenAutoinformed
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Striking UAW Reaches Tentative Agreement at American Axle
After walking out on strike at midnight on June 1, UAW Local 2093 members at American Axle/Dauch Corporation have reached a tentative agreement with the company, the UAW said last night. The as yet unratified contract gets the workers’ “topline demand” of $30 per hour by 2030, a more than 36% increase to the top wage rate over four years. The UAW claimed there are other “historic gains in a record contract” at the Tier 1 parts supplier to GM.
“Tonight, after 10 days on strike, I am proud to announce that UAW Local 2093 has reached a tentative agreement at American Axle,” said UAW President Shawn Fain. “And tonight, after 18 years of sacrifice, these workers are finally winning back a big chunk of what was taken from them.” Continue reading
Posted in blog, customer satisfaction, economy, labor issues, litigation, manufacturing, opinions, people, shows and events
Tagged Aerospace and Agricultural Implement Workers of America, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Josh Jager, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, Steve Dawes, uaw, UAW Local 2093 members at American Axle, UAW President Shawn Fain, X @KenAutoinformed
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Harley‑Davidson On-Shoring Motorcycle Production
Harley-Davidson, Inc. (NYSE: HOG) said this week that it is bringing production of the Revolution® Max platform for North America back to the United States as part of the Company’s so-called Back to the Bricks strategy. [The venerable company has been clobbered by Trump Administration economic policies – AutoCrat.]. The move returns machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, with union jobs. The motorcycles are Pan America, Sportster® S, and Nightster models. The production transition is expected to be completed ahead of the start of Model Year 2028 production in 2027. Harley-Davidson expects to manufacture more than 100,000 motorcycles out of the Company’s York, Pennsylvania facility in 2027. Continue reading
Posted in customer satisfaction, economy, financial results, labor issues, manufacturing, marketing, motorcycles, news analysis, opinions, sales, shows and events, Trump Truth Tests
Tagged America and Sportster® S and Nightster motorcycles, Artie Starrs, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Bill Davidson, Harley-Davidson Motor Company, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, X @KenAutoinformed
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FuelFest – 2027 Toyota GR86 Sports Car Debuts
“Track testing played a key role in shaping these updates, with every lap helping engineers further refine the vehicle’s response and feel. To improve control, engineers refined the relationship between accelerator input and torque delivery to help create a smoother, more linear response. They also widened the chamfer of the shifter interlock between 4th and 5th gear by approximately 0.02 inches to help deliver a smoother shift feel,” Toyota said. Continue reading
Posted in auto news, engineering, marketing, mobility company, performance, shows and events
Tagged Alameda County Fairgrounds Pleasanton CA, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, FuelFest, GAZOO Racing team, Ken Zino commenting as AutoCrat 2027 Toyota GR86 Sports Car, Ken Zino of AutoInformed, X @KenAutoinformed
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UAW Members at American Axle’s Three Rivers Plant on Strike
“After the company now known as Dauch Corporation failed to offer a fair deal after weeks of negotiations, nearly 1000 UAW Local 2093 members walked out on strike in Three Rivers, MI starting Monday 1 June at 12:01 am. Mass picket lines started at 6:00 am,” the UAW said. Continue reading
Posted in auto news, customer satisfaction, labor issues, manufacturing, news analysis, opinions, people, shows and events, transportation
Tagged American Axle Three Rivers plant, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino commenting as AutoCrat, Ken Zino of AutoInformed, The International Union United Automobile Aerospace and Agricultural Implement Workers of America, uaw, UAW Local 2093, UAW parts and components suppliers, X @KenAutoinformed
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Connectivity Snags Haunt Improvements in New-Vehicle Quality
“As more technology is introduced into vehicles, keeping the experience simple matters more than ever,” said Frank Hanley, senior director of auto benchmarking at JD Power. “The biggest gains in quality come from features that are easy to use—simple controls, less-intrusive driver assistance and software that works the way customers expect. When technology becomes too complicated, the likelihood of customers experiencing a problem rises considerably.” Continue reading →