Category Archives: shows and events

Honda Heritage Parts Program Debuts

Posted on 10 March 2026 by Ken Zino

“In this 40th anniversary year of the Acura brand, the launch of Honda Heritage Parts is especially meaningful, giving Acura enthusiasts the support they need to continue enjoying their first-generation Acura NSX,” said Steven Bailey, vice president of Honda and Acura Parts, Service and Technical Division. “At its core, the new Honda Heritage Parts program honors our shared passion for these iconic vehicles and helps ensure they can be enjoyed by future generations.” Continue reading →

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IndyCar – Freedom 250 to Run Past U.S. Capital

Posted on 10 March 2026 by Ken Zino

“This circuit is unlike any other street race we’ve seen,” said two‑time NTT IndyCar Series champion and back‑to‑back Indianapolis 500 winner Josef Newgarden, who toured the circuit on Monday morning. “You’ve got a high‑speed section down Pennsylvania Avenue that will reward commitment and precision, mixed with technical corners around 9th Street that will demand respect. Racing through the heart of American history, with those amazing landmarks lining the course, is going to be incredibly powerful. I can’t wait to be back here to race and celebrate America’s birthday at the Freedom 250 Grand Prix.” Continue reading →

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IndyCar Phoenix – Newgarden Wins Good Ranchers 250

Posted on 9 March 2026 by Ken Zino

“I’m very surprised,” Newgarden said. “In the middle of the race, I don’t know that I was fully believing that we had the capability to win. We just kept working through it, and I’m like, Look, if we get another opportunity, we’re going to be aggressive, we’re going to be on the offense.” Continue reading →

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Acura and Honda to Export U.S. Made Vehicles to Japan

Posted on 5 March 2026 by Ken Zino

“Since Honda began auto production in America more than four decades ago, we have been dedicated to delivering quality for the world, made in the U.S.A.,” said Jun Jayaraman, senior vice president of the Manufacturing Management Center at Honda Development & Manufacturing of America. “From the onset, Honda has believed in our American manufacturing talent, and we are proud to export quality vehicles built by our associates in Alabama to Honda customers in Japan.

“Building Acura models in America for the past thirty years has been a source of immense pride, and now exporting the American‑built Integra Type S to Japan takes that pride to a new level,” said Jayaraman. Continue reading →

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Annals of Marketing – Goodyear Vault Online Debuts

Posted on 3 March 2026 by Ken Zino

Goodyear* (NASDAQ: GT) has introduced another way for consumers to “experience the company, its brands and its 128-year legacy.” The so-called “The Vault” is an online marketplace where consumers can explore and purchase historic artifacts, signed memorabilia, limited-edition merchandise and … Continue reading →

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Ganassi Racing’s Palou Rules 2026 NTT IndyCar Start

Posted on 2 March 2026 by Ken Zino

Alex Palou opened the 2026 NTT IndyCar Series* season with a dominant victory in the Firestone Grand Prix of St. Petersburg with a 12.49 second lead over the No. 3 DEX Team Penske Chevrolet of NTT P1 Award winner Scott … Continue reading →

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GM Canada Walks Together on Coldest Night of the Year

Posted on 27 February 2026 by Ken Zino

This year, GM Canada raised more than C$80,000 to support local charities, including Start Me Up Niagara, United Way Oxford’s Ingersoll Transition House, and The Refuge Youth Outreach Centre in Oshawa, helping deliver warm meals, housing support, social work services, and emergency assistance to individuals and families facing immediate need during the coldest time of the year.

Because of hundreds of employees and dealers, GM Canada has become a significant supporter of the Coldest Night of the Year, helping raise hundreds of thousands of dollars over the years to fund critical services for individuals facing hardship across the country. Continue reading →

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Penske Automotive Group Buys Lexus Dealerships in Florida

Posted on 24 February 2026 by Ken Zino

“We are excited to welcome the teams at Lexus of Orlando and Lexus of Winter Park to the Penske Automotive Group family and are proud to expand our partnership with Lexus in a market with a long-term growth potential. These premier dealerships have built a strong reputation for exceptional customer service and operational excellence. We look forward to continuing that legacy while leveraging the Company’s existing infrastructure in Central Florida,” said Rich Shearing, North American Operations Officer. Continue reading →

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Tennessee Triumph – VW Workers Ratify UAW Contract!

Posted on 20 February 2026 by Ken Zino

Volkswagen workers have voted by a 96% margin to ratify their first union contract. The UAW contract – the first at major Southern auto plant comes with 20 % wage increases, healthcare cost reductions, job security guarantees, an enforceable grievance procedure, among other things, that make the UAW a formidable rival for wealthy global corporations. The final tally was announced last night.

“Volkswagen workers have moved yet another mountain,” said UAW President Shawn Fain. “From having the courage to stand up and form their union, to having the backbone to authorize a strike and hold out for a contract that honors their worth, VW workers are leading the way for the entire labor movement and non-union autoworkers everywhere. Welcome to the UAW family.” Continue reading →

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Sting Operations Hit ~550 CDL Training Schools

Posted on 19 February 2026 by Ken Zino

More than 550 cheating Commercial Drivers License (CDL) training schools were found in violation of the Federal Motor Carrier Safety Administration (FMCSA) standards of safety. The CDL schools have received notices of proposed removal from FMCSA’s national training provider registry. An additional 97 training providers remain under investigation for compliance issues.

“American families should have confidence that our school bus and truck drivers are following every letter of the law and that starts with receiving proper training before getting behind the wheel,” said U.S. Transportation Secretary Sean P. Duffy. Continue reading →

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EV Owner Satisfaction at New High Amid Sales Slump

Posted on 18 February 2026 by Ken Zino

The JD Power 2026 U.S. Electric Vehicle Experience (EVX) Ownership Study,SM released today, notes that overall satisfaction among current battery electric vehicle (BEV) owners is at its highest level since the study’s inception in 2021. “Notably, nearly all owners of new BEVs (96%) say they would consider purchasing or leasing another BEV for their next vehicle,” J.D. Power said in a release. Continue reading →

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Audi Revolut F1 Team and Fanwear Launched

Posted on 18 February 2026 by Ken Zino

“As a blend of modern lifestyle and sportswear, the fan collection – including the DNA Range, the Elevated Fanwear Range and drivers’ merchandise – targets a broad audience. Designed for everyday wear, not just race weekends, the diverse product portfolio spans T‑shirts, hoodies, jackets, caps, shoes and more,” Audi said in a release.

“The DNA Range forms the foundation of the collection, focusing on essential pieces built around core styles and the team’s primary colors to clearly express the Audi Revolut F1 Team identity. The Elevated Fanwear Range complements this with lifestyle‑driven key pieces that combine comfort, clean design and subtle branding for a modern everyday look.

“In addition, the collection includes exclusive merchandise from the team’s two drivers, Nico Hulkenberg and Gabriel Bortoleto. Several limited‑edition special drops released throughout the season further expand the collection – bold statements that celebrate style, culture and the evolving identity of the Audi Revolut F1 Team,” Audi said. Continue reading →

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First Look – 2027 Volkswagen Atlas Prototype

Posted on 16 February 2026 by Ken Zino

Prior to its spring debut at the New York International Auto Show in April, Volkswagen showcased the capability of the all‑new, second‑generation Atlas.* Camouflaged prototypes were put through their paces on a frozen lake in Québec for what was claimed to be “a true winter test.” Continue reading →

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J.D. Power – Vehicle Dependability Problems at New Highs

Posted on 12 February 2026 by Ken Zino

“As owners hold onto their vehicles longer, the long-term ownership experience matters more than ever,” said Jason Norton, director of auto benchmarking at J.D. Power. “Software updates and new technologies should enhance the ownership experience over time, yet many vehicle owners cite ongoing mobile phone integration problems and little to no benefit after an update is performed.” Continue reading →

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Annals of Marketing – NASCAR and Cuervo® Link

Posted on 11 February 2026 by Ken Zino

“Our fans come to the track to have a great time – to celebrate, connect and create memories around incredible racing – and Cuervo is a natural partner to help us elevate that experience,” said Craig Stimmel, Senior Vice President and Chief Commercial Officer, NASCAR. “There’s a strong commonality between NASCAR fans and Cuervo consumers, and together we’ll bring that energy to life through premium activations (sic), immersive hospitality and unforgettable moments that make race day even more special.” Continue reading →

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